BA/BS w/ 1-2 years of experience

• Strong computer skills (Word, Excel, PowerPoint, Outlook)
• CRM Experience/ Salesforce Experience
• Familiarity with Digital Media platforms (Google Ads, Microsoft Ad, Facebook, YouTube, Google Analytics)
• Keep up with industry trends
• Able to learn processes and software programs

Communication

• Communicate with confidence and authority internally and externally
• Internal small group presentation skills
• Well organized written and confident verbal communication skills
• Able to translate technical aspects to customer facing business language

Customer Focus

• Committed to being customer-centric by building trust and mutual respect
• Propose optimal and mutually beneficial business solutions
• Able to understand the automotive landscape and client pain points

Accountability

• Critical thinker; ability to anticcipate needs and impact of decisions
• Attention to detail and committed to producing high quality work
• Able to execute tasks independently and ask for help to avoid errors
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Contribute to team and company goals for overall success
• Expert advisor and solid collaborator with product team
• Able to problem-solve cross-functionally

Continuous Improvement & Mutual Respect

• Self-motivated, continuous learner, problem-solver and critical thinker
• Able to understand the bigger company picture
• Escalate critical issues and alert everyone this may affect
• Treat other departments with respect and build strong relationships with peers in other departments

• Understand and apply all SOPs for optimal process workflows
• Ensure all tasks are completed on deadline and communicate to the appropriate parties
• Understand and utilize the L2TPlaybook to upsell to dealers and assist in product recommendations
• Hold monthly account reviews for assigned client list to ensure client KPIs are met
• Competent in the walkthrough packages/rate card by product and OEM programs
• Escalate critical issues to manager
• Understand automotive competitive landscape across the market and client pressures
• Articulate and communicate L2T’s competitive advantage and how our products and services provide value to our dealers

BA/BS w/ 3+ years of experience

• Work experience in Digital Media platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)

Mastery of Account Strategist Level

• Utilization of L2TMedia Internal Systems: L2TPlaybook, MAP, JIRA & Performance Dashboard
• Able to analyze results, find areas of opportunity, develop recommendations for customers on a monthly basis
• Support Supervisor and Manager level with process training, documentation and validation testing

Mastery of all Soft Skills at Account Strategist level

Communication

• Able to prepare and present customer presentations for internal and external use

Customer Focus

• High-level of customer service; putting customer needs and priorities first
• Comfortable presenting results and solutions to clients on a monthly basis

Accountability

• Able to analyze results, find areas of opportunity and develop recommendations

Drive for Results

• Able to cross-sell products that are mutually beneficial business solutions
• Able to handle objection handling

Continuous Improvement & Mutual Respect

• Mentoring, help train and mentor new hires
• Develop strong, collaborative working relationships across departments

Mastery of all Role Requirements at Account Strategist level

• Understand L2T benchmarks, the L2TPlaybook and action plans
• Client Management: build client relationships and maintain current clients
• Communicate mid-month account progress and suggestions to each customer.
• Conduct a monthly review with each client review campaign results and prove value
• Identify upsell/cross-sell opportunities, present, pitch and close.
• Sales Goals: Meet or exceed upsell quota, decrease goal and retention goal
• Maintain a monthly opportunity pipeline of 15 (or more)
• Communicate the value of L2TMedia products & features to grow and retain revenue
• Escalate critical issues and identify at risk revenue
• Understand the customer competitive landscape to develop solutions
• Understand L2T’s competitive landscape to overcome objections and communicate product value

None

BA/BS w/ 3+ years of experience

• Work experience in Digital Media platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)

Mastery of Senior Account Strategist Level

• Utilization of L2TMedia Internal Systems: L2TPlaybook, MAP, JIRA & Performance Dashboard
• Able to analyze results, find areas of opportunity, develop recommendations for customers on a monthly basis
• Support Supervisor and Manager level with process training, documentation and validation testing

Mastery of all Soft Skills at Senior Account Strategist level

Communication

• Able to prepare and present customer presentations for internal and external use

Customer Focus

• High-level of customer service; putting customer needs and priorities first
• Comfortable presenting results and solutions to clients on a monthly basis

Accountability

• Able to analyze results, find areas of opportunity and develop recommendations

Drive for Results

• Able to cross-sell products that are mutually beneficial business solutions
• Able to handle objection handling

Continuous Improvement & Mutual Respect

• Mentoring, help train and mentor new hires
• Develop strong, collaborative working relationships across departments

Mastery of all Role Requirements at Senior Account Strategist level

• Understand L2T benchmarks, the L2TPlaybook and action plans
• Client Management: build client relationships and maintain current clients
• Communicate mid-month account progress and suggestions to each customer.
• Conduct a monthly review with each client review campaign results and prove value
• Identify upsell/cross-sell opportunities, present, pitch and close.
• Sales Goals: Meet or exceed upsell quota, decrease goal and retention goal
• Maintain a monthly opportunity pipeline of 15 (or more)
• Communicate the value of L2TMedia products & features to grow and retain revenue
• Escalate critical issues and identify at risk revenue
• Understand the customer competitive landscape to develop solutions
• Understand L2T’s competitive landscape to overcome objections and communicate product value

None

BA/BS w/ 4-6 years of experience

• 4+ years of experience in communication, digital media, account management, sales
• 3 years digital media/agency/customer management experience required
• Work experience in Digital Media platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)

Mastery of Key Account Strategist Level

• Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
• Attention to detail and committed to producing high quality work both as an individual contributor and supervisor

Mastery of all Soft Skills at Key Account Strategist level

Communication

• Able to confidently write and present materials to internal and external audiences
• Lead major company and industry-wide product presentations

Customer Focus

• High-level of customer service and prioritizing customer needs
• Cross-sell products that are mutually beneficial

Accountability

• Report progress up and down
• Performance planning: 30-60-90-day plans, annual performance review and coaching employees

Drive for Results

• Manage and exceed client expectations on a daily, weekly and monthly basis
• Develop solutions and processes
• Collaborate and creatively problem solve across departments

Continuous Improvement & Mutual Respect

• Leadership aptitude
• Conflict resolution
• Serve as a project manager for all internal teams to ensure client goals and deadlines are met and exceeded.

Mastery of all Role Requirements at Key Account Strategist level

• Able to travel 25-40% of time
• Conduct proactive communication, quarterly in-person visits and become a true digital expert and partner to clients
• Management of highest net revenue dealer groups
• Build experience in consultative selling & retention
• Able to present in front of large groups (trade shows, larger group meetings, 20 groups)
• Able to solve complex technical problems and train team leaders to develop optimal solutions

None

BA/BS w/ 1-2 years of experience

• Strong computer skills (Word, Excel, PowerPoint, Outlook)
• CRM Experience/ Salesforce Experience
• Familiarity with Digital Media platforms (Google Ads, Microsoft Ad, Facebook, YouTube, Google Analytics)
• Keep up with industry trends
• Able to learn processes and software programs

Communication

• Communicate with confidence and authority internally and externally
• Internal small group presentation skills
• Well organized written and confident verbal communication skills
• Able to translate technical aspects to customer facing business language

Customer Focus

• Committed to being customer-centric by building trust and mutual respect
• Propose optimal and mutually beneficial business solutions
• Able to understand the automotive landscape and client pain points

Accountability

• Critical thinker; ability to anticcipate needs and impact of decisions
• Attention to detail and committed to producing high quality work
• Able to execute tasks independently and ask for help to avoid errors
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Contribute to team and company goals for overall success
• Expert advisor and solid collaborator with product team
• Able to problem-solve cross-functionally

Continuous Improvement & Mutual Respect

• Self-motivated, continuous learner, problem-solver and critical thinker
• Able to understand the bigger company picture
• Escalate critical issues and alert everyone this may affect
• Treat other departments with respect and build strong relationships with peers in other departments

• Understand and apply all SOPs for optimal process workflows
• Ensure all tasks are completed on deadline and communicate to the appropriate parties
• Understand and utilize the L2TPlaybook to upsell to dealers and assist in product recommendations
• Hold monthly account reviews for assigned client list to ensure client KPIs are met
• Competent in the walkthrough packages/rate card by product and OEM programs
• Escalate critical issues to manager
• Understand automotive competitive landscape across the market and client pressures
• Articulate and communicate L2T’s competitive advantage and how our products and services provide value to our dealers

None

BA/BS w/ 3+ years of experience

• Work experience in Digital Media platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)

Mastery of Account Strategist Level

• Utilization of L2TMedia Internal Systems: L2TPlaybook, MAP, JIRA & Performance Dashboard
• Able to analyze results, find areas of opportunity, develop recommendations for customers on a monthly basis
• Support Supervisor and Manager level with process training, documentation and validation testing

Mastery of all Soft Skills at Account Strategist level

Communication

• Able to prepare and present customer presentations for internal and external use

Customer Focus

• High-level of customer service; putting customer needs and priorities first
• Comfortable presenting results and solutions to clients on a monthly basis

Accountability

• Able to analyze results, find areas of opportunity and develop recommendations

Drive for Results

• Able to cross-sell products that are mutually beneficial business solutions
• Able to handle objection handling

Continuous Improvement & Mutual Respect

• Mentoring, help train and mentor new hires
• Develop strong, collaborative working relationships across departments

Mastery of all Role Requirements at Account Strategist level

• Understand L2T benchmarks, the L2TPlaybook and action plans
• Client Management: build client relationships and maintain current clients
• Communicate mid-month account progress and suggestions to each customer.
• Conduct a monthly review with each client review campaign results and prove value
• Identify upsell/cross-sell opportunities, present, pitch and close.
• Sales Goals: Meet or exceed upsell quota, decrease goal and retention goal
• Maintain a monthly opportunity pipeline of 15 (or more)
• Communicate the value of L2TMedia products & features to grow and retain revenue
• Escalate critical issues and identify at risk revenue
• Understand the customer competitive landscape to develop solutions
• Understand L2T’s competitive landscape to overcome objections and communicate product value

BA/BS w/ 4-6 years of experience

• 4+ years of experience in communication, digital media, account management, sales
• Work experience in Digital Media platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)

Mastery of Senior Account Strategist Level

• Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
• Attention to detail and committed to producing high quality work both as an individual contributor and supervisor

Mastery of all Soft Skills at Senior Account Strategist level

Communication

• Able to confidently write and present materials to internal and external audiences
• Lead major company and industry-wide product presentations

Customer Focus

• High-level of customer service and prioritizing customer needs
• Cross-sell products that are mutually beneficial

Accountability

• Employee task delegation, people management and product quality check-ins
• Performance planning: 30-60-90-day plans, annual performance review and coaching employees

Drive for Results

• Develop solutions and processes for your team
• Collaborate and creatively problem solve across departments
• Create an environment of individual and team contribution

Continuous Improvement & Mutual Respect

• Leadership aptitude
• Conflict resolution
• Coaching

Mastery of all Role Requirements at Senior Account Strategist level

• People Management
  • Support and coach direct reports to meet individual and team goals.
  • Lead client calls to show best practices and model successful approaches to build the skillset of direct reports.
  • Plan, prioritize and delegate team work to increase productivity and quality
• Lead the development, launch and implementation of department SOPs
• Research and communicate industry trends with the team
• Able to present in front of large groups (trade shows, larger group meetings, 20 groups)
• Understand how staffing impacts the department (budget, time to fill ratios, headcount, requisition process, hiring process)
• Support Manager(s) with department budgeting, employee loading, optimal team design and employee recruiting & hiring.
• Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
• Able to solve complex technical problems and train team leaders to develop optimal solutions.

BA/BS w/ 5+ years of experience

• 3-5 years of experience in communication, digital media, account management, sales
• 3+ years of management experience required, proven track record in digital strategy execution
• 3 years of experience with critical platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)

Mastery of all application software, deep understanding of all L2T digital advertising product software and portfolio synergy

• Lead vision and take ownership of all internal processes and procedures
• Proven track record of flawless execution as a team leader
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications

Mastery of all Soft Skills at Supervisor level

Communication

• Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued
• Keeps team engaged and creative ideas flowing through open dialogue

Customer Focus

• Strong customer-centric mindset
• Able to analyze results, find areas of opportunity, develop recommendations and present to customers on a monthly basis

Accountability

• Strong attention to detail and quality assurance
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Prioritization of work (self and direct reports)
• Uses proper oversight of workflow to ensure highest standard of product execution
• Able to solve complex technical problems and train team leads to develop optimal solutions.

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Support and coach direct reports and instill staff accountability

Mastery of all Role Requirements at Supervisor level

• Oversee SOPs and compile monthly reports for management meetings
• Workforce planning and management
• People Management: The ability to assess and hire qualified candidates and develop employees within their role.
• Understand and lead your team based on how the L2T mission/ vision impact individual and team goals and organizational profitability.
• Drive a culture of continuous improvement by establishing an environment for new ideas and maintaining a high performing team
• Set department goals with Senior Manager/team leads and cascade down through the organization
• Coordinate with supervisor on KPI’s and deliver acceptable metrics
• Participate in larger group Quarterly Business Reviews (QBRs) at the managerial level
• Research and communicate industry trends with the team
• Be a subject matter expert for your team and provide the supervision required so that each member of the team can be successful in owning their responsibilities and demonstrating quality execution.

• 4-6 years of experience in communication, digital media, account management, sales
• 4 years of management experience required; proven track record in digital strategy execution
• 4 years of experience with critical platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint

• Development and maintenance of new product processes, procedures and ongoing implementation
• Leads team and internal departments in on-going training for technical knowledge transfer for overall knowledge and efficiencies
• Adept at feature, benefit analysis and writing business cases to support investment
• Partners with product leads and ad operations groups in software investment initiatives

Communication

• Keeps team engaged and creative ideas flowing through open dialogue
• Ensure employees are notified of all business information such as new employees, employee exits, financial, big client wins, new clients, cross-functional project/initiatives, etc.

Customer Focus

• Strong customer-centric mindset
• Help to support team training on customer-first initiatives and bringing insights during internal decisions with product heads.

Accountability

• Perform continuous gap analyses and develop gap plans to ensure each individual contributor understands what is required to advance to the next level

Drive for Results

• Prioritization of work (self and direct reports)
• Able to solve complex technical problems and train team leads to develop optimal solutions.

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader
• Development of subordinates and long-term investment of team development

• Oversee SOP’s ensuring they are up-to-date and utilized by the team
• Own and manage department budgets
• Coordinate with supervisor or manager on department KPI’s and deliver acceptable metrics
• Set department goals with direct superior
• Compile monthly reports for management meetings
• Workforce planning / management with finance and direct superior
• Management of 1+ supervisors/manager and 2+ associates/specialists
• Develop and manage employees and develop short- and long-term plans
• Participate in vendor meetings/calls which to drive product innovation, better performance and actionable client reporting

• 7-10 years of experience in communication, digital media, account management, sales & customer success
• 4 years of management experience required; proven track record in digital strategy execution
• 5-6 years of experience with critical platforms (Google Analytics, Google Ads, Microsoft Ads, SEO, Facebook)
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint
• Recognized expertise in developing strategic creative solutions for clients

• Able to solve complex technical problems with little to no assistance from direct superior
• Lead all product software investment initiatives with internal and external teams
• Proven track record as a team leader with quality assurance across all levels of the team
• Adept at extracting insights from large amounts of information
• Working knowledge of current digital technologies, publishing tools and trends in the advertising, automotive and marketing industries
• Understand standard approaches to data analytics, ads implementation, application development and platform integration

Communication

• Strong writing and editing skills
• Possess confidence, composure and polished presentation skills to effectively attend and lead meetings in-person with key clients

Customer Focus

• Strong customer-centric mindset
• Help to support training of team on customer-first initiatives and bringing insights during internal decisions with product heads.

Accountability

• Support CST team with coaching and instill staff accountability
• Aptitude for screening, interviewing and selecting new hire candidates for required skills and traits

Drive for Results

• Able to provide clear creative conceptual direction and to motivate cross functional teams
• Looks for process improvements that increase operational efficiency, customer satisfaction and revenue.

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader

• Coordinate with supervisor/manager on KPI’s to deliver acceptable metrics and create execution plans to ensure success
• Set annual and short-term department goals and develop plans to ensure all goals are met or exceeded
• Ensure monthly reports are compiled for management meetings and provide quarterly recommendations to share with the EMT
• Develop annual team budget inclusive of personnel, technology and other required resources
• Adjust budget as needed due to reforecasting, new revenue streams, etc.
• Workforce planning / management with finance and direct superior
• Develop and manage direct reports to create a high-performing team
• Develop effective presentation materials as requested and based on current internal and client needs
• Participate in client and prospect meetings to support CST members and Sales
• Participate in vendor meetings / calls which help to drive product innovation, better performance and actionable client reporting