This week’s roundup of interesting SEM trends and industry news includes information about Google Assistant and Google Home, AdWords Editor now supporting mobile-first innovations, and Bing Ads opening a pilot for device bidding. See What We’re Reading below!
Google testing yellow AdWords Icons again. It was a huge change when Google switched their yellow ad tags to a green one, but it seems they might not be set on keeping the green forever. Click on the above image to read the full article on The SEM Post.
Henrik Fisker relaunches namesake car company. Fisker says he has relaunched his namesake company and will present an electric vehicle next year. Click on the above image to read the full article on Automotive News.
Google Optimize and Session Quality Score: a brief guide. Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Click on the above image to read the full article on Search Engine Watch.
With Google Assistant and Google Home, Google seeks to win the hands-free generation of search. Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes. Click on the above image to read the full article on Search Engine Land.
Google seeks to humanize its brand with new “Google Assistant” female persona. Think of her as a ‘companion’ who is ‘always there but never in the way.’ Click on the above image to read the full article on Search Engine Land.
A digital monoculture is a bigger threat than the terminator scenario. While Waze leads us to our destinations via the quickest route, our dependence on this kind of decision-support system may also be the quickest route to a monocultural society. Click on the above image to read the full article on Ad Age.
Bing Ads opens pilot for device bidding. Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile. Click on the above image to read the full article on Search Engine Land.
AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more. The shift to mobile has happened, and as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help. Click on the above image to read the full article on Google Inside AdWords.