Paid Social: Hypertarget Active Car Shoppers in Social Media’s Biggest Market
Put Your Ads in Front of In-Market Shoppers
Paid Social allows you to hypertarget in-market shoppers based on a variety of factors. Maximize the efficiency of your ad budget through targeting based on:
- Online behavior and searches
- Location
- Similarity to your current customers
- Previous visits to your website
Connect a Ready-To-Buy Shopper to a Specific Vehicle
- L2T’s VDPConnect™ feature pulls your inventory daily
- Dynamically creates Paid Social ads that match the vehicle a shopper has searched for or shown interest in
- Features in-stock vehicle details along with a strong call to action
- The ad lands the shopper right on the VDP for the specific vehicle
The Different Ways Paid Social Helps You Reach Car Shoppers
Build a Similiar Audience
Expand your reach by finding potential customers on Facebook that have similar demographics and interests to your current customers.
Target Current Customers Based on a Customized Audience List
Target your current customers by matching email addresses with Facebook profiles. Think of it as modern-day direct mail.
Remarket Your Website Visitors
Target your Paid Social ads to people who have visited your website and have shown an interest in your cars.
Paid Social Ad Formats
CAROUSEL ADS
OFFER ADS
VIDEO ADS
DYNAMIC ADS (VDPCONNECT™)