This week’s roundup of interesting SEM trends and industry news includes information about SEO best practices for URLs, industry benchmarking for mobile page speed, and AdWords testing an even longer second description line. See What We’re Reading below!
AdWords Expanded Text Ads could get even longer with second description line test. A new test doubles the number of characters available in text ad descriptions. Click on the above image to read the full article on Search Engine Land.
12 video SEO tips to help improve your search rankings. Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Click on the above image to read the full article on Search Engine Watch.
Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed. Global Product Lead Daniel An set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed. Click on the above image to read the full article on Think With Google.
Weight of Google Ranking Signals Changes Based on Search & More. Many SEOs have a fairly good idea of the top ranking signals in the Google search results. Google has confirmed that content and links are two of the most important ranking signals, RankBrain is among the top ranking signals, although it is debated whether it is number three or not. Click on the above image to read the full article on The SEM Post.
SEO best practice guide for URLs. Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Click on the above image to read the full article on Search Engine Watch.
Google’s “One True Answer” problem — when featured snippets go bad. Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Click on the above image to read the full article on Search Engine Land.