L2T Blog

L2Tidings: What We’re Reading 7-31-17

on August 4, 2017

This week’s roundup of interesting digital marketing trends and industry news includes five quick tips to boost your SEO in 2017, 8 tips for improving content creation, and more information on Google quality rater guidelines. See What We’re Reading below!

Five quick tips to boost your SEO in 2017. It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. Click on the image above to read the full article.

 

8 tips for improving your content creation. The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. Click on the image above to read the full article.

 

New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. In this column, I’ll explain how to read the report. I’ll also share a few simple strategies on how small business owners can use it to improve a website’s non-paid Google search results and website marketing in general. Click on the image above to read the full article.

Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories. Google has once again very quietly updated their Google Quality Rater Guidelines with a brand new version. This update comes as the third update this year so far (following ones in March and May), only months after we saw major changes with fake news. Click on the image above to read the full article.

 

Google’s constantly evolving search experience – and how it changes the game for local SEO. The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Click on the image above to read the full article.

 

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach. In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy. Click on the image above to read the full article.

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L2Tidings: What We’re Reading 7-31-17