None

BA/BS w/ 1 year of experience

• Google Products: Google Ads Network, Google Analytics, and Google Tag Manager
• Microsoft Ads
• Facebook
• Paid Search, Display, Video, and Paid Social
• Excel

Communication

• • Internal small group presentation skills
  • Well organized 
  • Able to convey information efficiently and suitable for specific audiences

Customer Focus

• Committed to customer-centric mindset
• Able to analyze data & spot trends or issues
• Able to understand the automotive landscape

Accountability

• Attention to detail and committed to producing high quality work
• Critical thinker - ability to anticipate needs and impact of decisions
• Able to execute tasks independently and ask for help to avoid errors
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Contribute to team and company goals for overall success
• Hit all deadlines

Continuous Improvement & Mutual Respect

• Self-motivated, continuous learner, and problem-solver
• Treat all departments with respect and build strong cross-functional relationships

• Understand and apply all SOPs for optimal process workflows
• Implement applicable tracking codes on all required products
• Resolve tracking issues that surface from tickets or internal reporting
• Able to pull and analyze reports from AutoQuity and other 3^rd party partner applications
• Communicate with 3^rd parties (web providers, OEM partners, vendor partners) to resolve issues
• Understand competitive landscape across the marketing (Tier I, II, III)
• Able to conduct internal audits for tracking, performance and/or compliance
• Prepare & submit accurate co-op submissions
• Monitor status of co-op documents submitted to manufacturer & work with applicable AdOps team members to escalate and decline submissions
• Deliver all monthly reports to partners by deadlines
• Shadow CST on month-end calls

None

BA/BS w/ 1-2 years of experience

• 1-2 years of related experience 

Mastery of Associate Level: Application experiences and product & process procedures

• Cross-train in complementary roles and fill-in as necessary
• Google Ads Certified

Mastery of all Soft Skills at Associate Level

Communication

• • Exemplary communication skills
  • Analyze product performance
  • Able to translate technical information to customer facing business language
  • Understand when face to face communication is needed to resolve issues and document in JIRA when applicable

Customer Focus

• Communicates to clients directly with command, appropriate tone and product knowledge.
• Propose optimal and mutually beneficial business solutions

Accountability

• Recognizes when issues within the department will have downstream impact

Drive for Results

• Contribute to team and company goals for overall success
• Expert advisor and solid collaborator with Product, Sales and CST
• Prioritization of work

Continuous Improvement & Mutual Respect

• Able to understand the bigger company picture
• Escalate critical issues and alert anyone that may be affected

Mastery of all Role Requirements at Associate Level

• Data analytics: interpreting/analyzing results/conducting audits
• Support and be a resource for products and platforms for associate level team members
• Cross-train in area of focus within your team
• Responsible for successful delivery of co-op reimbursement
• Able to read and understand OEM compliance documents as it applies to L2T product delivery
• Able to dispute compliance infractions or declined co-op submissions
• Resolve JIRA ticket related to co-op issues, tracking issue, etc. within SLAs
• Troubleshoot issues with automated OEM partner data feeds

Zero to Two

BA/BS w/ 2-4 years of related experience

Mastery of Application/Technical Aptitude at Specialist Level

• Supports manager with process improvements, efficiencies and product quality, and campaign performance
• Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
• Act as SME for Google Analytics, Google tag manager, and compliance portals
• Support Supervisor and Manager level with training
• Participate in operational efficiency dev process (contribute to Acceptance Criteria, attend sprint reviews, and support roll-out of new enhancements)

Mastery of all Soft Skills at Specialist level

Communication

• • Able to confidently write and present materials to internal and external audiences
  • Support Manager and Supervisor with major company and industry-wide product presentations

Customer Focus

• Committed to customer-centric mindset

Accountability

• Able to navigate difficult conversations with OEM partners and OEM compliance departments

Drive for Results

• People management (lead structured 1:1s, oversee professional development and work quality)

Continuous Improvement & Mutual Respect

• Develop strong, collaborative working relationships across departments
• Improve the employee experience

Mastery of all Role Requirements at Specialist Level

• Digest data on industry trends & communicate to department/organization
• Manage and support key accounts
• Act as a software partner for select relationships.
• Understand and analyze KPIs
• Support and be a resource for products and platforms for specialist level team members.
• Support Manager and Supervisor with onboarding and training new hires 
• Provide input on future OEM partnership RFPs
• People Management
  • Support and coach direct reports to meet individual and team goals.
  • Recognize the work of direct reports and provide company recognition.
  • Provide and model successful approaches to build successful skills and set expectations with direct reports.
  • Plan, prioritize and delegate team work to increase productivity and quality
• Support the creation and training of new SOPs
• Write and present Insights Bulletins

Two to Four

BA/BS w/ 4+ years in digital advertising

• 1-2 years managing direct reports

Mastery of Application/Technical Aptitude at Senior Specialist Level

• Act as software partner lead for key relationships
• Ensure training and processes are documented and communicated
• Support manager with vetting of new software applications
• Proven track record of flawless execution & attention to detail

Mastery of all Soft Skills at Senior Specialist level

Communication

• • Advanced communication skills
  • Comfortably present to EMT

Customer Focus

• Advanced customer-centric mindset

Accountability

• Support manager with process improvements & increase operational efficiencies, product quality, & performance
• Proactively identify the downstream effect of company changes which impact process, documentation & training
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Able to anticipate resource constraints and plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
• Able to remove roadblocks encountered by team members
• Able to critically evaluate vendor partners & ensure deficiencies are addressed
• Design companywide processes, train and monitor compliance

Continuous Improvement & Mutual Respect

• Works well with supervisors of other departments
• Navigate difficult conversations with OEM partners & compliance departments
• People management and coaching

Mastery of all Role Requirements at Senior Specialist Level

• Manage SOP’s ensuring they are documented, validated and utilized by the team
• Understand the competitive landscape across the market (Tier I, II, III) and understand client objectives and how they generate revenue.
• Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
• Research and communicate industry trends
• Support and be a resource for products and platforms for senior specialist level team members.
• Support Manager with improvements to department KPIs
• Support Manager with budget & financial analysis
• Able to solve complex problems and train leads to develop optimal solutions and anticipating technical implications
• Support Manager with department budgeting and team design
• Recognize the work of direct reports and give company recognition
• Model successful approaches to direct reports so the team understands proper expectations.
• Able to vet new software applications against one another, including feature/benefit comparison, cost structure and develop business cases for investment

Four or More

BA/BS w/ 5+ years in digital advertising

• 3+ years of management experience 

Mastery of Application/Technical Aptitude at Supervisor Level

• Lead vision and take ownership of all product processes, procedures, training and testing
• Look for ways to improve processes to increase efficiencies and product quality
• Proven track record of flawless execution as a team leader
• Own all partner relationships
• Lead all product software investment initiatives
• Adept at feature, benefits analysis to support investment

Mastery of all Soft Skills at Supervisor level

Communication

• • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued
  • Effectively present to key customers, at all company meetings, or at trade shows

Customer Focus

• Advanced customer-centric mindset

Accountability

• Support and coach direct reports and instill staff accountability
• Apt at screening new hire candidates

Drive for Results

• Prioritization of work (self and direct reports)

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Supervisor Level

• Compile reports for management meetings
• Coordinate with supervisor on KPI’s and deliver acceptable metrics
• Own & manage department budgets
• Workforce planning / management
• Develop and manage direct reports to create a high-performing team
• Identify and recruit candidates for team
• Set department goals with senior managers/leads
• Develop effective presentation materials and assesses presence to lead conversations
• Participate in client meetings to support CST
• Own all partner relationships and utilize team members when necessary to ensure value is maximized
• Lead all product software investment initiatives with internal and external teams
• Adept at feature, benefit analysis and writing business cases to support investment
• Keep Product, CST, and Sales teams abreast of industry updates related to Google Analytics, Google Tag Manager, L2Ts technology & performance dashboard, and more
• Monitor department-wide Jira activity to ensure accurate and timely responses across the team