Associate

BA/BS w/ 1 year of experience

  • Google Products: Google Ads Network, Google Analytics, and Google Tag Manager
  • Microsoft Ads
  • Facebook
  • Paid Search, Display, Video, and Paid Social
  • Excel

Communication

    • Internal small group presentation skills
    • Well organized 
    • Able to convey information efficiently and suitable for specific audiences

Customer Focus

  • Committed to customer-centric mindset
  • Able to analyze data & spot trends or issues
  • Able to understand the automotive landscape

Accountability

  • Attention to detail and committed to producing high quality work
  • Critical thinker - ability to anticipate needs and impact of decisions
  • Able to execute tasks independently and ask for help to avoid errors
  • Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

  • Contribute to team and company goals for overall success
  • Hit all deadlines

Continuous Improvement & Mutual Respect

  • Self-motivated, continuous learner, and problem-solver
  • Treat all departments with respect and build strong cross-functional relationships
  • Understand and apply all SOPs for optimal process workflows
  • Implement applicable tracking codes on all required products
  • Resolve tracking issues that surface from tickets or internal reporting
  • Able to pull and analyze reports from AutoQuity and other 3rd party partner applications
  • Communicate with 3rd parties (web providers, OEM partners, vendor partners) to resolve issues
  • Understand competitive landscape across the marketing (Tier I, II, III)
  • Able to conduct internal audits for tracking, performance and/or compliance
  • Prepare & submit accurate co-op submissions
  • Monitor status of co-op documents submitted to manufacturer & work with applicable AdOps team members to escalate and decline submissions
  • Deliver all monthly reports to partners by deadlines
  • Shadow CST on month-end calls

Specialist

BA/BS w/ 1-2 years of experience

  • 1-2 years of related experience 

Mastery of Associate Level: Application experiences and product & process procedures

  • Cross-train in complementary roles and fill-in as necessary
  • Google Ads Certified

Mastery of all Soft Skills at Associate Level

Communication

    • Exemplary communication skills
    • Analyze product performance
    • Able to translate technical information to customer facing business language
    • Understand when face to face communication is needed to resolve issues and document in JIRA when applicable

Customer Focus

  • Communicates to clients directly with command, appropriate tone and product knowledge.
  • Propose optimal and mutually beneficial business solutions

Accountability

  • Recognizes when issues within the department will have downstream impact

Drive for Results

  • Contribute to team and company goals for overall success
  • Expert advisor and solid collaborator with Product, Sales and CST
  • Prioritization of work

Continuous Improvement & Mutual Respect

  • Able to understand the bigger company picture
  • Escalate critical issues and alert anyone that may be affected

Mastery of all Role Requirements at Associate Level

  • Data analytics: interpreting/analyzing results/conducting audits
  • Support and be a resource for products and platforms for associate level team members
  • Cross-train in area of focus within your team
  • Responsible for successful delivery of co-op reimbursement
  • Able to read and understand OEM compliance documents as it applies to L2T product delivery
  • Able to dispute compliance infractions or declined co-op submissions
  • Resolve JIRA ticket related to co-op issues, tracking issue, etc. within SLAs
  • Troubleshoot issues with automated OEM partner data feeds

Senior Specialist

Zero to Two

BA/BS w/ 2-4 years of related experience

Mastery of Application/Technical Aptitude at Specialist Level

  • Supports manager with process improvements, efficiencies and product quality, and campaign performance
  • Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
  • Act as SME for Google Analytics, Google tag manager, and compliance portals
  • Support Supervisor and Manager level with training
  • Participate in operational efficiency dev process (contribute to Acceptance Criteria, attend sprint reviews, and support roll-out of new enhancements)

Mastery of all Soft Skills at Specialist level

Communication

    • Able to confidently write and present materials to internal and external audiences
    • Support Manager and Supervisor with major company and industry-wide product presentations

Customer Focus

  • Committed to customer-centric mindset

Accountability

  • Able to navigate difficult conversations with OEM partners and OEM compliance departments

Drive for Results

  • People management (lead structured 1:1s, oversee professional development and work quality)

Continuous Improvement & Mutual Respect

  • Develop strong, collaborative working relationships across departments
  • Improve the employee experience

Mastery of all Role Requirements at Specialist Level

  • Digest data on industry trends & communicate to department/organization
  • Manage and support key accounts
  • Act as a software partner for select relationships.
  • Understand and analyze KPIs
  • Support and be a resource for products and platforms for specialist level team members.
  • Support Manager and Supervisor with onboarding and training new hires 
  • Provide input on future OEM partnership RFPs
  • People Management
    • Support and coach direct reports to meet individual and team goals.
    • Recognize the work of direct reports and provide company recognition.
    • Provide and model successful approaches to build successful skills and set expectations with direct reports.
    • Plan, prioritize and delegate team work to increase productivity and quality
  • Support the creation and training of new SOPs
  • Write and present Insights Bulletins

Supervisor

Two to Four

BA/BS w/ 4+ years in digital advertising

  • 1-2 years managing direct reports

Mastery of Application/Technical Aptitude at Senior Specialist Level

  • Act as software partner lead for key relationships
  • Ensure training and processes are documented and communicated
  • Support manager with vetting of new software applications
  • Proven track record of flawless execution & attention to detail

Mastery of all Soft Skills at Senior Specialist level

Communication

    • Advanced communication skills
    • Comfortably present to EMT

Customer Focus

  • Advanced customer-centric mindset

Accountability

  • Support manager with process improvements & increase operational efficiencies, product quality, & performance
  • Proactively identify the downstream effect of company changes which impact process, documentation & training
  • Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

  • Able to anticipate resource constraints and plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
  • Able to remove roadblocks encountered by team members
  • Able to critically evaluate vendor partners & ensure deficiencies are addressed
  • Design companywide processes, train and monitor compliance

Continuous Improvement & Mutual Respect

  • Works well with supervisors of other departments
  • Navigate difficult conversations with OEM partners & compliance departments
  • People management and coaching

Mastery of all Role Requirements at Senior Specialist Level

  • Manage SOP’s ensuring they are documented, validated and utilized by the team
  • Understand the competitive landscape across the market (Tier I, II, III) and understand client objectives and how they generate revenue.
  • Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
  • Research and communicate industry trends
  • Support and be a resource for products and platforms for senior specialist level team members.
  • Support Manager with improvements to department KPIs
  • Support Manager with budget & financial analysis
  • Able to solve complex problems and train leads to develop optimal solutions and anticipating technical implications
  • Support Manager with department budgeting and team design
  • Recognize the work of direct reports and give company recognition
  • Model successful approaches to direct reports so the team understands proper expectations.
  • Able to vet new software applications against one another, including feature/benefit comparison, cost structure and develop business cases for investment

Manager

Four or More

BA/BS w/ 5+ years in digital advertising

  • 3+ years of management experience 

Mastery of Application/Technical Aptitude at Supervisor Level

  • Lead vision and take ownership of all product processes, procedures, training and testing
  • Look for ways to improve processes to increase efficiencies and product quality
  • Proven track record of flawless execution as a team leader
  • Own all partner relationships
  • Lead all product software investment initiatives
  • Adept at feature, benefits analysis to support investment

Mastery of all Soft Skills at Supervisor level

Communication

    • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued
    • Effectively present to key customers, at all company meetings, or at trade shows

Customer Focus

  • Advanced customer-centric mindset

Accountability

  • Support and coach direct reports and instill staff accountability
  • Apt at screening new hire candidates

Drive for Results

  • Prioritization of work (self and direct reports)

Continuous Improvement & Mutual Respect

  • Emotional intelligence: self-awareness, self-management, social awareness, relationship management
  • Inspirational team and thought leader
  • Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Supervisor Level

  • Compile reports for management meetings
  • Coordinate with supervisor on KPI’s and deliver acceptable metrics
  • Own & manage department budgets
  • Workforce planning / management
  • Develop and manage direct reports to create a high-performing team
  • Identify and recruit candidates for team
  • Set department goals with senior managers/leads
  • Develop effective presentation materials and assesses presence to lead conversations
  • Participate in client meetings to support CST
  • Own all partner relationships and utilize team members when necessary to ensure value is maximized
  • Lead all product software investment initiatives with internal and external teams
  • Adept at feature, benefit analysis and writing business cases to support investment
  • Keep Product, CST, and Sales teams abreast of industry updates related to Google Analytics, Google Tag Manager, L2Ts technology & performance dashboard, and more
  • Monitor department-wide Jira activity to ensure accurate and timely responses across the team
AdOps Compliance Roles