Ad Ops Tech Support Team Overview

Feel free to slide or navigate through the different roles in the below Ad Ops Tech Support Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Specialist



  • None

  • •1-2 years of experience
    •1-2 years of experience in technical support

  • •Google Products: Google Docs, Google Ad Network & Google Analytics
    •MySQL
    •L2T’s AutoQuity Platform
    •Bing Ads
    •Facebook
    •Paid Search, Display, Video & Mobile
    •Excel
    •JIRA or ticketing system experience

  • •Command (Present with confidence and authority both internally and externally)
    •Well organized & confident communications skills
    •Translate technical aspects to customer facing language
    •Customer-centric mindset
    •Analyze product performance data
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Collaborate & problem-solve cross-functionally
    •Recognizes when issues will have downstream impact
    •Self-motivated, critical thinker
    •Understands the big picture
    •Treat other departments with respect

  • •Data analytics: interpreting/analyzing results/conducting audits
    •Read and apply all SOP’s
    •Respond & support JIRA tickets
    •Provide custom reports from L2T database
    •Execute month-end preliminary error reports
    •Troubleshoot month-end errors
    •Provide month-end KPIs
    •Onboard/Offboard employees
    •Troubleshoot issues related to automated OEM program data files
    •Maintain FTPs used by L2T & tech partners

  • Senior Specialist



  • One to Two

  • •2-5 years of experience
    •2-4 years of experience in digital advertising technical support

  • Mastery of Specialist Level
    •Supports manager with process improvements, efficiencies and product quality, and campaign performance
    •Able to train others on technical projects
    •Visual Basics for Applications (VBA)
    •Powershell

  • Mastery of all Soft Skills at Specialist level
    •Write & present materials to internal & external audiences
    •Lead major company and industry-wide product presentations
    •Comfortably present to EMT
    •Commit to customer-centric mindset
    •Employee task delegation
    •Employee performance planning
    •Contribute to team & company goals for success
    •Develop collaborative working relationships across departments
    •Improve employee experience

  • Mastery of all Role Requirements at Specialist Level
    •QA data analytics
    •Onboard and train new hires
    •Collaborate with peers to solve client issues or client requests.
    •Partner with development team to write stories, define criteria & review product prior to development
    •Act as a software partner for select relationships.
    •Support for specialist level team members.
    •Provide input on support and dev proposals
    •Challenge tech partners to ensure development requirements are met

  • Supervisor



  • One to Three

  • •3-6 years of experience
    •2-4 years of experience in digital advertising tech support
    •2-3 years of experience with critical platforms (MySQL, Excel, Google Tag Manager, JIRA, Facebook, Bing Ads, Google Ad Network, YouTube & Google Analytics)

  • Mastery of Senior Specialist Level
    •Proven track record of flawless execution & attention to detail

  • Mastery of all Soft Skills at Senior Specialist level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Keep dev partners accountable
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Identify quality issues related to code & make sure they are resolved
    •Remove roadblocks for team members
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at Specialist Level
    •Develop QA processes for team tasks
    •Manage SOP’s
    •Responsible for developing and managing project budgets
    •Understand how staffing impacts the department
    •Solve and develop solutions for complex tech problems
    •People Management
    •Support Manager(s) with department budgeting and team design
    •Vet new software applications

  • Manager



  • Four or More

  • •3-6 years of experience
    •2-4 years of experience in digital advertising tech support
    •2-3 years of experience with critical platforms (MySQL, Excel, Google Tag Manager, JIRA, Facebook, Bing Ads, Google Ad Network, YouTube & Google Analytics)

  • Mastery of Supervisor Level
    •Lead vision and take ownership of all product processes, procedures, training and testing
    •Look for ways to improve processes to increase efficiencies, product quality and campaign performance
    •Proven track record of flawless execution as a team leader

  • Mastery of all Soft Skills at Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Negotiate support & development agreements
    •Prioritization of work
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at Supervisor Level
    •Coordinate with supervisor on KPI’s
    •Own & manage budgets
    •Workforce planning & management
    •Create and coach a high-performing team
    •Set department goals
    •Oversee SOPs
    •Recommend & pitch ideas to EMT
    •Own partner relationships
    •Lead all product software initiatives
    •Adept and business case writing
AdOps Tech Support