None

BA/BS

• Illustrator
• InDesign
• Photoshop
• Adobe Acrobat
• Bannersnack
• JIRA
• OEM portals & brand style guides

Communication

• • Well organized written & confident verbal communication skills
  • Able to convey information efficiently and suitable for specific audiences

Customer Focus

• Committed to customer-centric mindset
• Able to understand the automotive landscape

Accountability

• Attention to detail & committed to producing high quality work
• Able to execute tasks independently & ask for help to avoid errors
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Able to leverage OEM sites & resources to identify the correct vehicle down to the Trim
• Hit all deadlines

Continuous Improvement & Mutual Respect

• Self-motivated, continuous learner, and problem-solver
• Able to build relationships
• Treat all departments with respect & build strong cross-functional relationships

• Understand & apply all SOPs
• Able to design Display and Paid social ads, adhere to details of the creative brief & OEM & Google ad requirements
• Able to design website sliders & adhere to details of the creative brief
• Maintain organized structure of vehicle images & other image assets

None

BA/BS w/ 1-2 years of experience in design

Mastery of Production Designer Level: Application experiences and product & process procedures

• Support Supervisor & Manager level with process training, documentation & validation testing
• Understand of Display & Paid Social KPIs
• Understand how Display & Paid Social ads are served

Mastery of all Soft Skills at Production Designer Level

Communication

• • Exemplary written and confident verbal communication skills

Customer Focus

• Propose optimal and mutually beneficial business solutions

Accountability

• Attention to detail and committed to producing high quality work
• Recognizes when issues within the department will have downstream impact

Drive for Results

• Contribute to team and company goals for overall success
• Expert advisor and solid collaborator with product & CST
• Collaborate & creatively solve problems across departments

Continuous Improvement & Mutual Respect

• Able to understand the bigger company picture
• Escalate critical issues and alert anyone that may be affected

Mastery of all Role Requirements at Production Designer Level

• Understand the competitive landscape across the market (Tier I, II, III)
• Offer insight/ideas for how L2T can capitalize on industry trends
• Support Production Designer as a product & platform resource
• Develop expertise in your focus area within the team
• Design assets to be used in Pardot email marketing campaigns
• Make updates to the L2T company website
• Ensure all JIRA tickets are completed within their SLA

Zero to Two

BA/BS w/ 2-5 years of experience

• 2-4 years of experience in digital advertising

Mastery of Application/Technical Aptitude at Designer Level

• Able to understand customer needs (internal & external) & collaborate on requests to make sure those needs are met.
• Proven track record of flawless execution & attention to detail

Mastery of all Soft Skills at Designer level

Communication

• • Able to confidently write and present materials to internal and external audiences
  • Lead major company and industry-wide product presentations
  • Able to comfortably present to EMT with solutions & recommendations as a subject matter expert

Customer Focus

• Committed to customer-centric mindset

Accountability

• Attention to detail & committed to producing high quality work

Drive for Results

• Contribute to team & company goals for overall succes

Continuous Improvement & Mutual Respect

• Improve employee experience

Mastery of all Role Requirements at Designer Level

• QA creative production & communicate and escalate information if necessary, upward & downward
• Able to successfully onboard & train new hires
• Be a resource for products & platforms for Designer level team members.
• Collaborate cross-functionally with marketing to ensure projects meet objectives & are consistent with L2Ts brand
• Gain insight & ideas from marketing on how their initiatives impact daily creative tasks
• Provide creative assets for future OEM partnership RFPs
• People Management
  • Support & coach direct reports to meet individual and team goals.
  • Recognize the work of direct reports & provide company recognition.
  • Provide and model successful approaches to build successful skills and set expectations with direct reports.
  • Plan, prioritize & delegate team work to increase productivity & quality

Zero to Two

BA/BS w/ 3-6 years of experience

• 2-4 years of experience in digital advertising
• 2-3 years of experience with critical platforms (Illustrator, InDesign, Photoshop, Adobe Acrobat)

Mastery of Application/Technical Aptitude at Senior Designer Level

• Able to solve complex technical problems & support team leads to develop optimal solutions.
• Proven track record of flawless execution & attention to detail as an individual contributor & supervisor.

Mastery of all Soft Skills at Senior Designer level

Communication

• • Advanced written and verbal communication skills

Customer Focus

• Advanced customer-centric mindset

Accountability

• Managing people (planning, delegating work) to increase productivity & quality of work
• Aptitude at screening new hire candidates for required team skills & traits

Drive for Results

• Able to anticipate resource constraints & plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
• Able to collaborate with marketing & provide input on both content & design for marketing requests

Continuous Improvement & Mutual Respect

• Works well with supervisors of other departments

Mastery of all Role Requirements at Senior Designer Level

• People Management
  • Support & coach direct reports to meet individual & team goals.
  • Recognize the work of direct reports & provide company recognition.
  • Provide & model successful approaches to build successful skills & set expectations with direct reports.
  • Plan, prioritize & delegate team work to increase productivity & quality
• Manage SOP’s ensuring they are documented, validated & utilized by the team
• Understand the competitive landscape across the market (Tier I, II, III) & understand client objectives and how they generate revenue.
• Understand how L2T generates revenue & how cascading individual & team goals based on the mission/vision/objectives impact organizational profitability
• Understand how staffing impacts the department (budget, time to fill ratios, headcount, requisition process, hiring process)
• Supports manager with budgeting, team design & recruitment
• Responsible for developing & managing to project budgets
• Research & communicate industry trends
• Be a resource for products and platforms for senior designer level team members.
• Develop & assist with sensitive information such as budget, salary, etc.
• Able to solve complex problems and train leads to develop optimal solutions & anticipating technical implications
• Partner with manager in assessing & hiring of candidates
• Able to vet new software applications against one another, including feature/benefit comparison, cost structure & develop business cases for investment

One to Three

BA/BS w/ 5+ years of experience

• 3-5 years of experience in communications, digital advertising
• 3 years of management experience required proven track record in digital strategy execution
• 3 years of experience with critical platforms (Illustrator, InDesign, Photoshop, Adobe Acrobat)

Mastery of Application/Technical Aptitude at Designer Supervisor Level

• Lead vision & take ownership of all product processes, procedures, training & testing
• Look for ways to improve processes to increase efficiencies, product quality & campaign performance
• Proven track record of flawless execution as a team leader
• Experience with UX/UI & able to design wireframes & guide developers in product design

Mastery of all Soft Skills at Designer Supervisor level

Communication

• • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Advanced customer-centric mindset

Accountability

• Support and coach direct reports and instill staff accountability

Drive for Results

• Prioritization of work (self and direct reports)

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Designer Supervisor Level

• Understand KPIs relevant to department, manage team to optimize KPIs & prepare relevant KPI reporting
• Own & manage department budgets
• Workforce planning / management
• Support Senior Designer in onboarding new employees by establishing clear success metrics
• Develop and manage direct reports to create a high-performing team
• Identify and recruit candidates for team
• Set department goals with senior managers/leads
• Oversee SOPs & compile reports for monthly management meetings
• Understand how to socialize recommendations, incorporate feedback & pitch ideas to the EMT
• Support Supervisor as a product & platform resource.
• Familiar with OEM brand style guides, sure internal documents are up to date & Creative team is trained and delivering against OEM requirements.
• Own all partner relationships & utilize team members when necessary to ensure value is maximized
• Collaborate with marketing to understand the context & provide valuable input with regards to trade shows & other events which require marketing collateral.

Two to Four

BA/BS w/ 7+ years of experience

• 4-6 years of experience in communications, digital advertising
• 4 years of management experience required proven track record in digital strategy execution
• 4 years of experience with critical platforms (Illustrator, InDesign, Photoshop, Adobe Acrobat)

Mastery of Application/Technical Aptitude at Design Manager Level

• Able to leverage advanced Pardot features to support marketing campaigns
• Able to create WordPress sites & troubleshoot technical issues
• Advanced understanding of JIRA (complete advanced queries, set-up custom dashboards, etc.)
• Develop & maintain new product processes, procedures & implement

Mastery of all Soft Skills at Design Manager level

Communication

• • Advanced communication skills

Customer Focus

• Advanced customer-centric mindset
• Able to join client or prospect calls or meetings when required

Accountability

• Manage creative resources including team members & creative assets
• People management

Drive for Results

• Lead the team on on-going trainings & information transfers on technical knowledge
• Perform gap analysis on team & develop gap plans to make sure team members can advance to the next level

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team & thought leader
• Consistent motivator & problem solver

Mastery of all Role Requirements at Design Manager Level

• Keeps abreast of design & digital marketing trends
• Leads brainstorming sessions with creative & marketing departments
• Develops business cases for investment opportunities & strategic changes
• Provided input for annual budget planning
• Has strong understanding of the L2T budget & develops & reports on KPIs to ensure we achieve our goals and stay within budget
• Set department goals with direct supervisor
• Oversee SOPs & ensure they are up to date & used by the team
• Participate in vendor meetings & calls to drive product innovation, enhance performance and actionable client reporting.
• Be a champion of L2T’s core values & company goals