None

BA/BS w/ 1 year of experience

• Google Certifications Required
• Google Products: Ad Network, GMB, Analytics, Google Docs, YouTube
• Microsoft Bing Ads
• Strong Microsoft Office Suite Skills: Word, Excel, PowerPoint, Outlook
• JIRA or ticketing experience

Communication

• • Internal small group presentation skills
  • Well organized written and confident verbal communication skills
  • Command (Present with confidence and authority both internally and externally)
  • Able to convey information efficiently and suitable for specific audiences

Customer Focus

• Committed to customer-centric mindset
• Able to analyze data, particularly product performance data
• Able to understand the automotive landscape

Accountability

• Attention to detail and committed to producing high quality work
• Critical thinker - ability to anticipate needs and impact of decisions
• Able to execute tasks independently and ask for help to avoid errors
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Contribute to team and company goals for overall success
• Hit all deadlines and improve department efficiencies
• Able to problem-solve cross-functionally

Continuous Improvement & Mutual Respect

• Self-motivated, continuous learner, and problem-solver
• Able to understand the bigger company picture
• Treat all departments with respect and build strong cross-functional relationships

• Understand and apply all SOPs for optimal process workflows
• Complete Google, Facebook and Microsoft trainings
• Able to pull and analyze reports from AutoQuity and other 3^rd party partner applications
• Optimize KPIs for product lines, offer solutions to KPI issues and report on KPIs with true understanding of the product.
• Able to identify marketing trends and understanding of competitors
• Able to identify trends across product lines

None

BA/BS w/ 1-2 years of experience

Mastery of Digital Media Associate Level: Application experiences and product & process procedures

• Cross-train in complementary roles and fill-in as necessary
• Support Supervisor and Manager level with process training, documentation and validation testing

Mastery of all Soft Skills at Digital Media Associate Level

Communication

• • Exemplary written and confident verbal communication skills
  • Able to translate technical aspects to customer facing business language

Customer Focus

• Communicates to clients directly with command, appropriate tone and product knowledge.
• Propose optimal and mutually beneficial business solutions

Accountability

• Attention to detail and committed to producing high quality work
• Recognizes when issues within the department will have downstream impact

Drive for Results

• Contribute to team and company goals for overall success
• Expert advisor and solid collaborator with product & CST

Continuous Improvement & Mutual Respect

• Able to understand the bigger company picture
• Escalate critical issues and alert anyone that may be affected

Mastery of all Role Requirements at Digital Media Associate Level

• Responsible for successful product delivery.
• Support and be a resource for products and platforms for associate level team members
• Able to analyze and interpret data analytics
• Offer insights/ ideas for how L2T can capitalize on industry trends
• Able to conduct audits for clients
• Cross-train in area of focus within your product

One to Two

BA/BS w/ 3+ years of experience

• 3+ years of experience in communications, digital advertising

Mastery of Application/Technical Aptitude at Digital Media Specialist Level

• Supports manager with process improvements, efficiencies and product quality, and campaign performance
• Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
• Act as a software partner for select relationships.
• Able to review client goals and provide recommendations and help launch.

Mastery of all Soft Skills at Digital Media Specialist level

Communication

• • Able to confidently write and present materials to internal and external audiences
  • Lead major company and industry-wide product presentations
  • Able to comfortably present to EMT with solutions and recommendations

Customer Focus

• Committed to customer-centric mindset

Accountability

• Proven track record of flawless execution, attention to detail and quality assurance.
• Acts as software partner lead for select relationships.

Drive for Results

• Able to provide positive product performance examples for marketing and provide clear and compelling findings
• Ability to consult with sales on launch/ buildout to achieve optimal performance and alignment with client goals.
• Partners with development team in writing stories, defining acceptance criteria, and reviewing finished product prior to development

Continuous Improvement & Mutual Respect

• Develop strong, collaborative working relationships across departments
• Improve employee experience

Mastery of all Role Requirements at Digital Media Specialist Level

• Manage relationship with OEMs
• Manage relationship and support key accounts
• KPI understanding and analysis with the ability to present results
• QA data analytics
• Communicate and escalate information if necessary, upward and downward
• Support and be a resource for products and platforms for specialist level team members.
• Able to successfully onboard and train new hires as well as manage 1 to 2 Associates or Specialists

One to Five

BA/BS w/ 4-6 years of experience

• 4+ years of experience in communications, digital advertising
• 2-3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

Mastery of Application/Technical Aptitude at Senior Digital Media Specialist Level

• Act as a software partner lead for key relationships. Including familiarity with features, staying up to date with new features. Ensure training and processes are documented and communicated with key departments.
• Able to vet and compare new software applications for business case development.

Mastery of all Soft Skills at Senior Digital Media Specialist level

Communication

• • Advanced written and verbal communication skills

Customer Focus

• Advanced customer-centric mindset

Accountability

• Supports Manager with process improvements that increase operational efficiency, product quality and campaign performance

Drive for Results

• Able to anticipate resource constraints and plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
• Able to remove roadblocks encountered by team members

Continuous Improvement & Mutual Respect

• Works well with supervisors of other departments

Mastery of all Role Requirements at Senior Digital Media Specialist Level

• Manage SOP’s ensuring they are documented, validated and utilized by the team
• Able to strategize and improve department KPIs and company KPIs to achieve results.
• Able to run multiple project budget and perform financial analysis
• Develop macro/micro strategic recommendations
• Research and communicate industry trends
• Understand the competitive landscape across the market (Tier I, II, III) and understand client objectives and how they generate revenue.
• Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
• Able to solve complex technical problems and train team leaders to develop optimal solutions.
• People Management
  • Support and coach direct reports to meet individual and team goals.
  • Recognize the work of direct reports and provide company recognition.
  • Provide and model successful approaches to build successful skills and set expectations with direct reports.
  • Plan, prioritize and delegate team work to increase productivity and quality.
• Understand how staffing impacts the department (budget, time to fill ratios, headcount, requisition process, hiring process)
• Support Manager(s) with department budgeting, employee loading, optimal team design and employee recruiting & hiring.
• Support and be a resource for products and platforms for senior specialist level team members.
• Understand and lead your team based on the L2T’s core values.

Four or More

BA/BS w/ 5+ years of experience

• 3-5 years of experience in communications, digital advertising
• 3 years of management experience required proven track record in digital strategy execution
• 3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

Mastery of Application/Technical Aptitude at Digital Media Supervisor Level

• Lead vision and take ownership of all product processes, procedures, training and testing
• Proven track record of flawless execution as a team leader
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications
• Lead team on how to translate technical aspects to customer facing business language
• Own all partner relationships and familiarize junior staff to support with relationship management and ensure maximized value.
• Lead all product software investment initiatives with internal and external teams
• Adept at feature, benefit analysis and writing business cases to support investment

Mastery of all Soft Skills at Digital Media Supervisor level

Communication

• • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Advanced customer-centric mindset

Accountability

• Support and coach direct reports and instill staff accountability
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Prioritization of work (self and direct reports)

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Digital Media Supervisor Level

• Oversee SOPs and compile monthly reports for management meetings
• Coordinate with supervisor on KPI’s and deliver acceptable metrics
• Set department goals with senior managers/leads
• Develop effective presentation materials and assesses presence to lead conversations
• Participate in client meetings to support CST
• Workforce planning / management
• Develop and manage direct reports to create a high-performing team
• Identify and recruit candidates for team
• Support and be a resource for products and platforms for supervisor team members.

Four or More

BA/BS w/ 7+ years of experience

• 4-6 years of experience in communications, digital advertising
• 4 years of management experience required proven track record in digital strategy execution
• 4 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

• Experience with first-party audiences and the strategy/implementation within display campaigns
• Proficient within DSPs to run Video & Display
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint

Mastery of Application/Technical Aptitude at Digital Media Manager Level

• Development and maintenance of new product processes, procedures and ongoing implementation
• Leads team on-going training for technical knowledge transfer for overall knowledge and efficiencies
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications
• Adept at feature, benefit analysis and writing business cases to support investment

Mastery of all Soft Skills at Digital Media Manager level

Communication

• • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Advanced customer-centric mindset
• Able to join client or prospect calls when required or attend in-person client meetings

Accountability

• Perform continuous gap analyses and develop gap plans to ensure each individual contributor understands what is required to advance to the next level
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Prioritization of work (self and direct reports)
• Strong attention to detail and quality assurance

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader
• Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Digital Media Manager Level

• Oversee SOP’s ensuring they are up-to-date and utilized by the team
• Own and manage department budgets
• Coordinate with supervisor or manager on department KPI’s, deliver acceptable metrics and ensure continued success
• Set department goals with direct superior
• Compile monthly reports for management meetings
• Workforce planning / management with finance and direct superior
• Develop and manage employees and develop short- and long-term plans
• Develop effective presentation materials as requested and based on current internal and client needs
• Participate in client and prospect meetings to support CST and Sales
• Participate in vendor meetings/calls which to drive product innovation, better performance and actionable client reporting

Four or More

BA/BS w/ 10+ years of experience

• 7-10 years of experience in communications, digital advertising
• 4 years of management experience required proven track record in digital strategy execution
• 5-6 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

• Experience with first-party audiences and the strategy/implementation within display campaigns
• Proficient within DSPs to run Video & Display
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint
• Recognized expertise in developing strategic creative solutions for clients

Mastery of Application/Technical Aptitude at Digital Media Senior Manager Level

• Development and maintenance of new product processes, procedures and ongoing implementation
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications
• Adept at feature, benefit analysis and writing business cases to support investment
• Adept at extracting insights from large amounts of information
• Able to solve complex technical problems with little to no assistance from direct superior
• Lead all product software investment initiatives with internal and external teams
• Proven track record as a team leader with quality assurance across all levels of the team
• Working knowledge of current digital technologies, publishing tools and trends in the advertising, automotive and marketing industries
• Understand standard approaches to data analytics, ads implementation, application development and platform integration

Mastery of all Soft Skills at Digital Media Senior Manager level

Communication

• • Strong writing and editing skills
  • Possess confidence, composure and polished presentation skills to effectively attend and lead meetings in-person with key clients

Customer Focus

• Strong customer-centric mindset
• Help to support training of team on customer-first initiatives and bringing insights during internal decisions with product heads.

Accountability

• Own and lead the vision for product processes and procedures
• Oversee workflow to ensure the highest standard of product execution

Drive for Results

• Lead team on-going training for technical knowledge transfer for overall knowledge and efficiencies
• Able to provide clear creative conceptual direction and to motivate cross functional teams
• Looks for process improvements that increase operational efficiency, product quality and campaign performance

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader

Mastery of all Role Requirements at Digital Media Senior Manager Level

• Strong skill in cross-channel planning and digital media buying
• Model and encourage creativity and innovation by participating in brainstorms to deliver solutions for clients
• Set annual and short-term department goals with superior and develop plans to ensure all goals are met or exceeded
• Ensure monthly reports are compiled for management meetings and provide quarterly recommendations to share with the EMT
• Develop annual team budget inclusive of personnel, technology and other required resources
• Adjust budget as needed due to reforecasting, new revenue streams, etc.
• Workforce planning / management with finance and direct superior
• Develop and manage direct reports to create a high-performing team
• Develop effective presentation materials as requested and based on current internal and client needs
• Participate in client and prospect meetings to support CST and Sales
• Participate in vendor meetings / calls which help to drive product innovation, better performance and actionable client reporting

Four or More

BA/BS w/ 12+ years of experience

• 10+ years of experience in communications, digital advertising
• 5+ years of management experience required proven track record in digital strategy execution
• 6-8 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

• Experience with first-party audiences and the strategy/implementation within display campaigns
• Proficient within DSPs to run Video & Display
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint
• Recognized expertise in developing strategic creative solutions for clients

Mastery of Application/Technical Aptitude at Digital Media Associate Director Level

• Owns and leads vision on product processes and implementation
• Able to find ways to improve and increase product efficiencies
• Strong cross-channel planning and buying skills in digital media
• Able to deliver against functional responsibilities in a strategic manner for high volume, large scale clients
• Responsible for giving direction to the media services, platform, and capability resources as it pertains to the client work
• Develop a management and measurement framework to steer and monitor program progress and success
• Subject matter expert to support sales and company growth efforts
• Lead all product software investment initiatives with internal and external teams

Mastery of all Soft Skills at Digital Media Associate Director level

Communication

• • Confident, articulate, and strategic delivery of consultative messaging to senior leaders

Customer Focus

• Able to join client or prospect calls or in-person meetings

Accountability

• Coaching and staff accountability
• Oversee workflow to ensure the highest standard of product execution

Drive for Results

• Development and investment in team members for long-term goals and department building
• Able to self-manage with program, team, and client, without senior leadership guidance

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader

Mastery of all Role Requirements at Digital Media Associate Director Level

• Communicate with senior management on key client opportunities, potential risk and other key nuances that could affect the health of the business
• Prepare and present annual financial plans and HR plans
• Set annual & short-term department goals and create plans to ensure goals are met or exceeded
• Collaborate with Product Development and Sales to identify customer education needs and drive consumer insight, analysis and interpretation
• Ensure client relationship building with the quality of satisfaction and deliverables.
• Devise and push new concepts to manage and grow product innovation throughout L2T
• Ensure team execution and delivery of strategic product recommendations based on client needs
• Participate in vendor meetings and calls to drive product innovation, increased performance and client reporting

Four or More

BA/BS w/ 18+ years of experience

• 15+ years of experience in communications, digital advertising
• 10+ years of supervisory experience
• 10+ years of experience with critical platforms
• Exceptional user of Microsoft Office suite

Mastery of Application/Technical at Director Level

• Exceptional acumen of operational platform
• Exceptional New Product Development and Business Case Analysis
• Owner and new product leader for new technologies

Mastery of all Soft Skills at Director level

Communication

• • Confident, articulate, and strategic delivery of consultative messaging to leadership – SME within the digital marketing landscape
  • Train staff on presentation skills with the ability to communicate features and benefits for a specific audience

Customer Focus

• Recognized expert in developing strategic creative solutions for clients

Accountability

• Instill a culture of accountability
• Create a culture to instill the highest standard of product execution

Drive for Results

• Ensure client relationship building with the quality of satisfaction and deliverables
• Ensure team execution and delivery of strategic product recommendations based on client needs
• Lead the vision on product processes, implementation, reporting, and KPIs
• Lead Business case development for new products or product enhancements

Continuous Improvement & Mutual Respect

• Leads teams to collaborate and take joint ownership for critical business outcomes
• Drive collaboration between Product Development and Sales

Mastery of all Role Requirements at Director Level

• Allocates and leverages L2T’s operational, technical, creative and people assets effectively to achievement of growth measures
• Understand the competition positioning/product
• Understanding the marketing - the challenges and opportunities that could be addressed with L2T products, features and services.
• Develop an official L2T POV and response to competitive issues and products.
• Leads L2T discovery and analysis of evolving technologies and third party platforms
• Own all partner relationships, but utilizes staff to support relationship management
• Drive automation opportunities across all product teams to drive efficiencies and reduce costs
• Owner and product leader responsible for new technologies, platform changes and product opportunities with key business partners (Google, Microsoft, Yahoo, Facebook, etc.)
• As a member of the Executive Management Team, communicate on key client opportunities, potential risk and other key nuances that could affect the health of the business including the life and needs of the operational platform