None

BA/BS w/ 1 year of experience

• Google Certifications Required
• Google Products: Ad Network, GMB, Analytics, Google Docs, YouTube
• Microsoft Bing Ads
• Strong Microsoft Office Suite Skills: Word, Excel, PowerPoint, Outlook
• JIRA or ticketing experience

Communication

• • Internal small group presentation skills
  • Well organized written and confident verbal communication skills
  • Command (Present with confidence and authority both internally and externally)
  • Able to convey information efficiently and suitable for specific audiences

Customer Focus

• Committed to customer-centric mindset
• Able to analyze data, particularly product performance data
• Able to understand the automotive landscape

Accountability

• Attention to detail and committed to producing high quality work
• Critical thinker - ability to anticipate needs and impact of decisions
• Able to execute tasks independently and ask for help to avoid errors
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Contribute to team and company goals for overall success
• Hit all deadlines and improve department efficiencies
• Able to problem-solve cross-functionally

Continuous Improvement & Mutual Respect

• Self-motivated, continuous learner, and problem-solver
• Able to understand the bigger company picture
• Treat all departments with respect and build strong cross-functional relationships

• Understand and apply all SOPs for optimal process workflows
• Complete Google, Facebook and Microsoft trainings
• Able to pull and analyze reports from AutoQuity and other 3^rd party partner applications
• Optimize KPIs for product lines, offer solutions to KPI issues and report on KPIs with true understanding of the product.
• Able to identify marketing trends and understanding of competitors
• Able to identify trends across product lines

None

BA/BS w/ 1-2 years of experience

Mastery of Digital Media Associate Level: Application experiences and product & process procedures

• Cross-train in complementary roles and fill-in as necessary
• Support Supervisor and Manager level with process training, documentation and validation testing

Mastery of all Soft Skills at Digital Media Associate Level

Communication

• • Exemplary written and confident verbal communication skills
  • Able to translate technical aspects to customer facing business language

Customer Focus

• Communicates to clients directly with command, appropriate tone and product knowledge.
• Propose optimal and mutually beneficial business solutions

Accountability

• Attention to detail and committed to producing high quality work
• Recognizes when issues within the department will have downstream impact

Drive for Results

• Contribute to team and company goals for overall success
• Expert advisor and solid collaborator with product & CST

Continuous Improvement & Mutual Respect

• Able to understand the bigger company picture
• Escalate critical issues and alert anyone that may be affected

Mastery of all Role Requirements at Digital Media Associate Level

• Responsible for successful product delivery.
• Support and be a resource for products and platforms for associate level team members
• Able to analyze and interpret data analytics
• Offer insights/ ideas for how L2T can capitalize on industry trends
• Able to conduct audits for clients
• Cross-train in area of focus within your product

One to Two

BA/BS w/ 3+ years of experience

• 3+ years of experience in communications, digital advertising

Mastery of Application/Technical Aptitude at Digital Media Specialist Level

• Supports manager with process improvements, efficiencies and product quality, and campaign performance
• Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
• Act as a software partner for select relationships.
• Able to review client goals and provide recommendations and help launch.

Mastery of all Soft Skills at Digital Media Specialist level

Communication

• • Able to confidently write and present materials to internal and external audiences
  • Lead major company and industry-wide product presentations
  • Able to comfortably present to EMT with solutions and recommendations

Customer Focus

• Committed to customer-centric mindset

Accountability

• Proven track record of flawless execution, attention to detail and quality assurance.
• Acts as software partner lead for select relationships.

Drive for Results

• Able to provide positive product performance examples for marketing and provide clear and compelling findings
• Ability to consult with sales on launch/ buildout to achieve optimal performance and alignment with client goals.
• Partners with development team in writing stories, defining acceptance criteria, and reviewing finished product prior to development

Continuous Improvement & Mutual Respect

• Develop strong, collaborative working relationships across departments
• Improve employee experience

Mastery of all Role Requirements at Digital Media Specialist Level

• Manage relationship with OEMs
• Manage relationship and support key accounts
• KPI understanding and analysis with the ability to present results
• QA data analytics
• Communicate and escalate information if necessary, upward and downward
• Support and be a resource for products and platforms for specialist level team members.
• Able to successfully onboard and train new hires as well as manage 1 to 2 Associates or Specialists

One to Five

BA/BS w/ 4-6 years of experience

• 4+ years of experience in communications, digital advertising
• 2-3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

Mastery of Application/Technical Aptitude at Senior Digital Media Specialist Level

• Act as a software partner lead for key relationships. Including familiarity with features, staying up to date with new features. Ensure training and processes are documented and communicated with key departments.
• Able to vet and compare new software applications for business case development.

Mastery of all Soft Skills at Senior Digital Media Specialist level

Communication

• • Advanced written and verbal communication skills

Customer Focus

• Advanced customer-centric mindset

Accountability

• Supports Manager with process improvements that increase operational efficiency, product quality and campaign performance

Drive for Results

• Able to anticipate resource constraints and plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
• Able to remove roadblocks encountered by team members

Continuous Improvement & Mutual Respect

• Works well with supervisors of other departments

Mastery of all Role Requirements at Senior Digital Media Specialist Level

• Manage SOP’s ensuring they are documented, validated and utilized by the team
• Able to strategize and improve department KPIs and company KPIs to achieve results.
• Able to run multiple project budget and perform financial analysis
• Develop macro/micro strategic recommendations
• Research and communicate industry trends
• Understand the competitive landscape across the market (Tier I, II, III) and understand client objectives and how they generate revenue.
• Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
• Able to solve complex technical problems and train team leaders to develop optimal solutions.
• People Management
  • Support and coach direct reports to meet individual and team goals.
  • Recognize the work of direct reports and provide company recognition.
  • Provide and model successful approaches to build successful skills and set expectations with direct reports.
  • Plan, prioritize and delegate team work to increase productivity and quality.
• Understand how staffing impacts the department (budget, time to fill ratios, headcount, requisition process, hiring process)
• Support Manager(s) with department budgeting, employee loading, optimal team design and employee recruiting & hiring.
• Support and be a resource for products and platforms for senior specialist level team members.
• Understand and lead your team based on the L2T’s core values.

Four or More

BA/BS w/ 5+ years of experience

• 3-5 years of experience in communications, digital advertising
• 3 years of management experience required proven track record in digital strategy execution
• 3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

Mastery of Application/Technical Aptitude at Digital Media Supervisor Level

• Lead vision and take ownership of all product processes, procedures, training and testing
• Proven track record of flawless execution as a team leader
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications
• Lead team on how to translate technical aspects to customer facing business language
• Own all partner relationships and familiarize junior staff to support with relationship management and ensure maximized value.
• Lead all product software investment initiatives with internal and external teams
• Adept at feature, benefit analysis and writing business cases to support investment

Mastery of all Soft Skills at Digital Media Supervisor level

Communication

• • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Advanced customer-centric mindset

Accountability

• Support and coach direct reports and instill staff accountability
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Prioritization of work (self and direct reports)

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Digital Media Supervisor Level

• Oversee SOPs and compile monthly reports for management meetings
• Coordinate with supervisor on KPI’s and deliver acceptable metrics
• Set department goals with senior managers/leads
• Develop effective presentation materials and assesses presence to lead conversations
• Participate in client meetings to support CST
• Workforce planning / management
• Develop and manage direct reports to create a high-performing team
• Identify and recruit candidates for team
• Support and be a resource for products and platforms for supervisor team members.

Four or More

BA/BS w/ 7+ years of experience

• 4-6 years of experience in communications, digital advertising
• 4 years of management experience required proven track record in digital strategy execution
• 4 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

• Experience with first-party audiences and the strategy/implementation within display campaigns
• Proficient within DSPs to run Video & Display
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint

Mastery of Application/Technical Aptitude at Digital Media Manager Level

• Development and maintenance of new product processes, procedures and ongoing implementation
• Leads team on-going training for technical knowledge transfer for overall knowledge and efficiencies
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications
• Adept at feature, benefit analysis and writing business cases to support investment

Mastery of all Soft Skills at Digital Media Manager level

Communication

• • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Advanced customer-centric mindset
• Able to join client or prospect calls when required or attend in-person client meetings

Accountability

• Perform continuous gap analyses and develop gap plans to ensure each individual contributor understands what is required to advance to the next level
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Prioritization of work (self and direct reports)
• Strong attention to detail and quality assurance

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader
• Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Digital Media Manager Level

• Oversee SOP’s ensuring they are up-to-date and utilized by the team
• Own and manage department budgets
• Coordinate with supervisor or manager on department KPI’s, deliver acceptable metrics and ensure continued success
• Set department goals with direct superior
• Compile monthly reports for management meetings
• Workforce planning / management with finance and direct superior
• Develop and manage employees and develop short- and long-term plans
• Develop effective presentation materials as requested and based on current internal and client needs
• Participate in client and prospect meetings to support CST and Sales
• Participate in vendor meetings/calls which to drive product innovation, better performance and actionable client reporting

Four or More

BA/BS w/ 10+ years of experience

• 7-10 years of experience in communications, digital advertising
• 4 years of management experience required proven track record in digital strategy execution
• 5-6 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

• Experience with first-party audiences and the strategy/implementation within display campaigns
• Proficient within DSPs to run Video & Display
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint
• Recognized expertise in developing strategic creative solutions for clients

Mastery of Application/Technical Aptitude at Digital Media Senior Manager Level

• Development and maintenance of new product processes, procedures and ongoing implementation
• Able to solve complex technical problems, find optimal solutions and anticipate technical implications
• Adept at feature, benefit analysis and writing business cases to support investment
• Adept at extracting insights from large amounts of information
• Able to solve complex technical problems with little to no assistance from direct superior
• Lead all product software investment initiatives with internal and external teams
• Proven track record as a team leader with quality assurance across all levels of the team
• Working knowledge of current digital technologies, publishing tools and trends in the advertising, automotive and marketing industries
• Understand standard approaches to data analytics, ads implementation, application development and platform integration

Mastery of all Soft Skills at Digital Media Senior Manager level

Communication

• • Strong writing and editing skills
  • Possess confidence, composure and polished presentation skills to effectively attend and lead meetings in-person with key clients

Customer Focus

• Strong customer-centric mindset
• Help to support training of team on customer-first initiatives and bringing insights during internal decisions with product heads.

Accountability

• Own and lead the vision for product processes and procedures
• Oversee workflow to ensure the highest standard of product execution

Drive for Results

• Lead team on-going training for technical knowledge transfer for overall knowledge and efficiencies
• Able to provide clear creative conceptual direction and to motivate cross functional teams
• Looks for process improvements that increase operational efficiency, product quality and campaign performance

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader

Mastery of all Role Requirements at Digital Media Senior Manager Level

• Strong skill in cross-channel planning and digital media buying
• Model and encourage creativity and innovation by participating in brainstorms to deliver solutions for clients
• Set annual and short-term department goals with superior and develop plans to ensure all goals are met or exceeded
• Ensure monthly reports are compiled for management meetings and provide quarterly recommendations to share with the EMT
• Develop annual team budget inclusive of personnel, technology and other required resources
• Adjust budget as needed due to reforecasting, new revenue streams, etc.
• Workforce planning / management with finance and direct superior
• Develop and manage direct reports to create a high-performing team
• Develop effective presentation materials as requested and based on current internal and client needs
• Participate in client and prospect meetings to support CST and Sales
• Participate in vendor meetings / calls which help to drive product innovation, better performance and actionable client reporting

Four or More

BA/BS w/ 12+ years of experience

• 10+ years of experience in communications, digital advertising
• 5+ years of management experience required proven track record in digital strategy execution
• 6-8 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

• Experience with first-party audiences and the strategy/implementation within display campaigns
• Proficient within DSPs to run Video & Display
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint
• Recognized expertise in developing strategic creative solutions for clients

Mastery of Application/Technical Aptitude at Digital Media Associate Director Level

• Owns and leads vision on product processes and implementation
• Able to find ways to improve and increase product efficiencies
• Strong cross-channel planning and buying skills in digital media
• Able to deliver against functional responsibilities in a strategic manner for high volume, large scale clients
• Responsible for giving direction to the media services, platform, and capability resources as it pertains to the client work
• Develop a management and measurement framework to steer and monitor program progress and success
• Subject matter expert to support sales and company growth efforts
• Lead all product software investment initiatives with internal and external teams

Mastery of all Soft Skills at Digital Media Associate Director level

Communication

• • Confident, articulate, and strategic delivery of consultative messaging to senior leaders

Customer Focus

• Able to join client or prospect calls or in-person meetings

Accountability

• Coaching and staff accountability
• Oversee workflow to ensure the highest standard of product execution

Drive for Results

• Development and investment in team members for long-term goals and department building
• Able to self-manage with program, team, and client, without senior leadership guidance

Continuous Improvement & Mutual Respect

• Emotional intelligence
• Inspirational team and thought leader

Mastery of all Role Requirements at Digital Media Associate Director Level

• Communicate with senior management on key client opportunities, potential risk and other key nuances that could affect the health of the business
• Prepare and present annual financial plans and HR plans
• Set annual & short-term department goals and create plans to ensure goals are met or exceeded
• Collaborate with Product Development and Sales to identify customer education needs and drive consumer insight, analysis and interpretation
• Ensure client relationship building with the quality of satisfaction and deliverables.
• Devise and push new concepts to manage and grow product innovation throughout L2T
• Ensure team execution and delivery of strategic product recommendations based on client needs
• Participate in vendor meetings and calls to drive product innovation, increased performance and client reporting