Paid Social Associate

BA/BS w/ 1 year of experience

  • Facebook, Instagram Ads
  • Google Certifications Required
  • Google Products: Ad Network, GMB, Analytics, Google Docs, YouTube
  • Microsoft Bing Ads
  • Strong Microsoft Office Suite Skills: Word, Excel, PowerPoint, Outlook
  • JIRA or ticketing experience

Communication

    • Internal small group presentation skills
    • Well organized written and confident verbal communication skills
    • Command (Present with confidence and authority both internally and externally)
    • Able to convey information efficiently and suitable for specific audiences

Customer Focus

  • Committed to customer-centric mindset
  • Able to analyze data, particularly product performance data
  • Able to understand the automotive landscape

Accountability

  • Attention to detail and committed to producing high quality work
  • Critical thinker - ability to anticipate needs and impact of decisions
  • Able to execute tasks independently and ask for help to avoid errors
  • Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

  • Contribute to team and company goals for overall success
  • Hit all deadlines and improve department efficiencies
  • Able to problem-solve cross-functionally

Continuous Improvement & Mutual Respect

  • Self-motivated, continuous learner, and problem-solver
  • Able to understand the bigger company picture
  • Treat all departments with respect and build strong cross-functional relationships
  • Understand and apply all SOPs for optimal process workflows
  • Complete Google, Facebook and Microsoft trainings
  • Able to pull and analyze reports from AutoQuity and other 3rd party partner applications
  • Optimize KPIs for product lines, offer solutions to KPI issues and report on KPIs with true understanding of the product.
  • Able to identify marketing trends and understanding of competitors
  • Able to identify trends across product lines

Paid Social Specialist

BA/BS w/ 1-2 years of experience

Mastery of Paid Social Associate Level: Application experiences and product & process procedures

  • Mastery Paid Social Associate Level: Application experiences and product & process procedures
  • Cross-train in complementary roles and fill-in as necessary
  • Support Supervisor and Manager level with process training, documentation and validation testing

Mastery of all Soft Skills at Paid Social Associate Level

Communication

    • Exemplary written and confident verbal communication skills
    • Able to translate technical aspects to customer facing business language

Customer Focus

  • Communicates to clients directly with command, appropriate tone and product knowledge.
  • Propose optimal and mutually beneficial business solutions

Accountability

  • Attention to detail and committed to producing high quality work
  • Recognizes when issues within the department will have downstream impact

Drive for Results

  • Contribute to team and company goals for overall success
  • Expert advisor and solid collaborator with product & CST

Continuous Improvement & Mutual Respect

  • Able to understand the bigger company picture
  • Escalate critical issues and alert anyone that may be affected

Mastery of all Role Requirements at Paid Social Associate Level

  • Responsible for successful product delivery.
  • Support and be a resource for products and platforms for associate level team members
  • Able to analyze and interpret data analytics
  • Offer insights/ ideas for how L2T can capitalize on industry trends
  • Able to conduct audits for clients
  • Cross-train in area of focus within your product

Paid Social Senior Specialist

Zero to Two

BA/BS w/ 3+ years of experience

  • 3+ years of experience in communications, digital advertising

Mastery of Application/Technical Aptitude at Paid Social Specialist Level

  • Supports manager with process improvements, efficiencies and product quality, and campaign performance
  • Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
  • Act as a software partner for select relationships.
  • Able to review client goals and provide recommendations and help launch.

Mastery of all Soft Skills at Paid Social Specialist level

Communication

    • Able to confidently write and present materials to internal and external audiences
    • Lead major company and industry-wide product presentations
    • Able to comfortably present to EMT with solutions and recommendations

Customer Focus

  • Committed to customer-centric mindset

Accountability

  • Proven track record of flawless execution, attention to detail and quality assurance.
  • Acts as software partner lead for select relationships.

Drive for Results

  • Able to provide positive product performance examples for marketing and provide clear and compelling findings
  • Ability to consult with sales on launch/ buildout to achieve optimal performance and alignment with client goals.
  • Partners with development team in writing stories, defining acceptance criteria, and reviewing finished product prior to development

Continuous Improvement & Mutual Respect

  • Develop strong, collaborative working relationships across departments
  • Improve employee experience

Mastery of all Role Requirements at Paid Social Specialist Level

  • Manage relationship with OEMs
  • Manage relationship and support key accounts
  • KPI understanding and analysis with the ability to present results
  • QA data analytics
  • Communicate and escalate information if necessary, upward and downward
  • Support and be a resource for products and platforms for specialist level team members.
  • Able to successfully onboard and train new hires as well as manage 1 to 2 Associates or Specialists

Paid Social Supervisor

One to Five

BA/BS w/ 4-6 years of experience

  • 4+ years of experience in communications, digital advertising
  • 2-3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

Mastery of Application/Technical Aptitude at Paid Social Senior Specialist Level

  • Act as a software partner lead for key relationships. Including familiarity with features, staying up to date with new features. Ensure training and processes are documented and communicated with key departments.
  • Able to vet and compare new software applications for business case development.

Mastery of all Soft Skills at Paid Social Senior Specialist level

Communication

    • Advanced written and verbal communication skills

Customer Focus

  • Advanced customer-centric mindset

Accountability

  • Supports Manager with process improvements that increase operational efficiency, product quality and campaign performance

Drive for Results

  • Able to anticipate resource constraints and plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
  • Able to remove roadblocks encountered by team members

Continuous Improvement & Mutual Respect

  • Works well with supervisors of other departments

Mastery of all Role Requirements at Paid Social Senior Specialist Level

  • Manage SOP’s ensuring they are documented, validated and utilized by the team
  • Able to strategize and improve department KPIs and company KPIs to achieve results.
  • Able to run multiple project budget and perform financial analysis
  • Develop macro/micro strategic recommendations
  • Research and communicate industry trends
  • Understand the competitive landscape across the market (Tier I, II, III) and understand client objectives and how they generate revenue.
  • Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
  • Able to solve complex technical problems and train team leaders to develop optimal solutions.
  • People Management
    • Support and coach direct reports to meet individual and team goals.
    • Recognize the work of direct reports and provide company recognition.
    • Provide and model successful approaches to build successful skills and set expectations with direct reports.
    • Plan, prioritize and delegate team work to increase productivity and quality.
  • Understand how staffing impacts the department (budget, time to fill ratios, headcount, requisition process, hiring process)
  • Support Manager(s) with department budgeting, employee loading, optimal team design and employee recruiting & hiring.
  • Support and be a resource for products and platforms for senior specialist level team members.
  • Understand and lead your team based on the L2T’s core values.

Paid Social Manager

Four or More

BA/BS w/ 5+ years of experience

  • 3-5 years of experience in communications, digital advertising
  • 3 years of management experience required proven track record in digital strategy execution
  • 3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

Mastery of Application/Technical Aptitude at Paid Social Supervisor Level

  • Lead vision and take ownership of all product processes, procedures, training and testing
  • Proven track record of flawless execution as a team leader
  • Able to solve complex technical problems, find optimal solutions and anticipate technical implications
  • Lead team on how to translate technical aspects to customer facing business language
  • Own all partner relationships and familiarize junior staff to support with relationship management and ensure maximized value.
  • Lead all product software investment initiatives with internal and external teams
  • Adept at feature, benefit analysis and writing business cases to support investment

Mastery of all Soft Skills at Paid Social Supervisor level

Communication

    • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

  • Advanced customer-centric mindset

Accountability

  • Support and coach direct reports and instill staff accountability
  • Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

  • Prioritization of work (self and direct reports)

Continuous Improvement & Mutual Respect

  • Emotional intelligence: self-awareness, self-management, social awareness, relationship management
  • Inspirational team and thought leader
  • Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Paid Social Supervisor Level

  • Oversee SOPs and compile monthly reports for management meetings
  • Coordinate with supervisor on KPI’s and deliver acceptable metrics
  • Set department goals with senior managers/leads
  • Develop effective presentation materials and assesses presence to lead conversations
  • Participate in client meetings to support CST
  • Workforce planning / management
  • Develop and manage direct reports to create a high-performing team
  • Identify and recruit candidates for team
  • Support and be a resource for products and platforms for supervisor team members.

Paid Social Senior Manager

Four or More

BA/BS w/ 7+ years of experience

  • 4-6 years of experience in communications, digital advertising
  • 4 years of management experience required proven track record in digital strategy execution
  • 4 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)

  • Experience with first-party audiences and the strategy/implementation within display campaigns
  • Proficient within DSPs to run Video & Display
  • Proficient user of Microsoft Office suite, especially Excel and PowerPoint

Mastery of Application/Technical Aptitude at Paid Social Manager Level

  • Development and maintenance of new product processes, procedures and ongoing implementation
  • Leads team on-going training for technical knowledge transfer for overall knowledge and efficiencies
  • Able to solve complex technical problems, find optimal solutions and anticipate technical implications
  • Adept at feature, benefit analysis and writing business cases to support investment

Mastery of all Soft Skills at Paid Social Manager level

Communication

    • Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

  • Advanced customer-centric mindset
  • Able to join client or prospect calls when required or attend in-person client meetings

Accountability

  • Perform continuous gap analyses and develop gap plans to ensure each individual contributor understands what is required to advance to the next level
  • Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

  • Prioritization of work (self and direct reports)
  • Strong attention to detail and quality assurance

Continuous Improvement & Mutual Respect

  • Emotional intelligence
  • Inspirational team and thought leader
  • Development of direct reports and long-term investment of team development

Mastery of all Role Requirements at Paid Social Manager Level

  • Oversee SOP’s ensuring they are up-to-date and utilized by the team
  • Own and manage department budgets
  • Coordinate with supervisor or manager on department KPI’s, deliver acceptable metrics and ensure continued success
  • Set department goals with direct superior
  • Compile monthly reports for management meetings
  • Workforce planning / management with finance and direct superior
  • Develop and manage employees and develop short- and long-term plans
  • Develop effective presentation materials as requested and based on current internal and client needs
  • Participate in client and prospect meetings to support CST and Sales
  • Participate in vendor meetings/calls which to drive product innovation, better performance and actionable client reporting
Paid Social Roles