Paid Social Associate
None
BA/BS w/ 1 year of experience
- Facebook, Instagram Ads
- Google Certifications Required
- Google Products: Ad Network, GMB, Analytics, Google Docs, YouTube
- Microsoft Bing Ads
- Strong Microsoft Office Suite Skills: Word, Excel, PowerPoint, Outlook
- JIRA or ticketing experience
Communication
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- Internal small group presentation skills
- Well organized written and confident verbal communication skills
- Command (Present with confidence and authority both internally and externally)
- Able to convey information efficiently and suitable for specific audiences
Customer Focus
- Committed to customer-centric mindset
- Able to analyze data, particularly product performance data
- Able to understand the automotive landscape
Accountability
- Attention to detail and committed to producing high quality work
- Critical thinker - ability to anticipate needs and impact of decisions
- Able to execute tasks independently and ask for help to avoid errors
- Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines
Drive for Results
- Contribute to team and company goals for overall success
- Hit all deadlines and improve department efficiencies
- Able to problem-solve cross-functionally
Continuous Improvement & Mutual Respect
- Self-motivated, continuous learner, and problem-solver
- Able to understand the bigger company picture
- Treat all departments with respect and build strong cross-functional relationships
- Understand and apply all SOPs for optimal process workflows
- Complete Google, Facebook and Microsoft trainings
- Able to pull and analyze reports from AutoQuity and other 3rd party partner applications
- Optimize KPIs for product lines, offer solutions to KPI issues and report on KPIs with true understanding of the product.
- Able to identify marketing trends and understanding of competitors
- Able to identify trends across product lines
Paid Social Specialist
None
BA/BS w/ 1-2 years of experience
Mastery of Paid Social Associate Level: Application experiences and product & process procedures
- Mastery Paid Social Associate Level: Application experiences and product & process procedures
- Cross-train in complementary roles and fill-in as necessary
- Support Supervisor and Manager level with process training, documentation and validation testing
Mastery of all Soft Skills at Paid Social Associate Level
Communication
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- Exemplary written and confident verbal communication skills
- Able to translate technical aspects to customer facing business language
Customer Focus
- Communicates to clients directly with command, appropriate tone and product knowledge.
- Propose optimal and mutually beneficial business solutions
Accountability
- Attention to detail and committed to producing high quality work
- Recognizes when issues within the department will have downstream impact
Drive for Results
- Contribute to team and company goals for overall success
- Expert advisor and solid collaborator with product & CST
Continuous Improvement & Mutual Respect
- Able to understand the bigger company picture
- Escalate critical issues and alert anyone that may be affected
Mastery of all Role Requirements at Paid Social Associate Level
- Responsible for successful product delivery.
- Support and be a resource for products and platforms for associate level team members
- Able to analyze and interpret data analytics
- Offer insights/ ideas for how L2T can capitalize on industry trends
- Able to conduct audits for clients
- Cross-train in area of focus within your product
Paid Social Senior Specialist
Zero to Two
BA/BS w/ 3+ years of experience
- 3+ years of experience in communications, digital advertising
Mastery of Application/Technical Aptitude at Paid Social Specialist Level
- Supports manager with process improvements, efficiencies and product quality, and campaign performance
- Able to understand internal technical process and anticipate nuances that may require workarounds or heightened training
- Act as a software partner for select relationships.
- Able to review client goals and provide recommendations and help launch.
Mastery of all Soft Skills at Paid Social Specialist level
Communication
-
- Able to confidently write and present materials to internal and external audiences
- Lead major company and industry-wide product presentations
- Able to comfortably present to EMT with solutions and recommendations
Customer Focus
- Committed to customer-centric mindset
Accountability
- Proven track record of flawless execution, attention to detail and quality assurance.
- Acts as software partner lead for select relationships.
Drive for Results
- Able to provide positive product performance examples for marketing and provide clear and compelling findings
- Ability to consult with sales on launch/ buildout to achieve optimal performance and alignment with client goals.
- Partners with development team in writing stories, defining acceptance criteria, and reviewing finished product prior to development
Continuous Improvement & Mutual Respect
- Develop strong, collaborative working relationships across departments
- Improve employee experience
Mastery of all Role Requirements at Paid Social Specialist Level
- Manage relationship with OEMs
- Manage relationship and support key accounts
- KPI understanding and analysis with the ability to present results
- QA data analytics
- Communicate and escalate information if necessary, upward and downward
- Support and be a resource for products and platforms for specialist level team members.
- Able to successfully onboard and train new hires as well as manage 1 to 2 Associates or Specialists
Paid Social Supervisor
One to Five
BA/BS w/ 4-6 years of experience
- 4+ years of experience in communications, digital advertising
- 2-3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)
Mastery of Application/Technical Aptitude at Paid Social Senior Specialist Level
- Act as a software partner lead for key relationships. Including familiarity with features, staying up to date with new features. Ensure training and processes are documented and communicated with key departments.
- Able to vet and compare new software applications for business case development.
Mastery of all Soft Skills at Paid Social Senior Specialist level
Communication
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- Advanced written and verbal communication skills
Customer Focus
- Advanced customer-centric mindset
Accountability
- Supports Manager with process improvements that increase operational efficiency, product quality and campaign performance
Drive for Results
- Able to anticipate resource constraints and plans accordingly to ensure staffing coverage and communicates plan to management/sales/etc.
- Able to remove roadblocks encountered by team members
Continuous Improvement & Mutual Respect
- Works well with supervisors of other departments
Mastery of all Role Requirements at Paid Social Senior Specialist Level
- Manage SOP’s ensuring they are documented, validated and utilized by the team
- Able to strategize and improve department KPIs and company KPIs to achieve results.
- Able to run multiple project budget and perform financial analysis
- Develop macro/micro strategic recommendations
- Research and communicate industry trends
- Understand the competitive landscape across the market (Tier I, II, III) and understand client objectives and how they generate revenue.
- Understand how L2T generates revenue and how cascading individual and team goals based on the mission/vision/objectives impact organizational profitability
- Able to solve complex technical problems and train team leaders to develop optimal solutions.
- People Management
- Support and coach direct reports to meet individual and team goals.
- Recognize the work of direct reports and provide company recognition.
- Provide and model successful approaches to build successful skills and set expectations with direct reports.
- Plan, prioritize and delegate team work to increase productivity and quality.
- Understand how staffing impacts the department (budget, time to fill ratios, headcount, requisition process, hiring process)
- Support Manager(s) with department budgeting, employee loading, optimal team design and employee recruiting & hiring.
- Support and be a resource for products and platforms for senior specialist level team members.
- Understand and lead your team based on the L2T’s core values.
Paid Social Manager
Four or More
BA/BS w/ 5+ years of experience
- 3-5 years of experience in communications, digital advertising
- 3 years of management experience required proven track record in digital strategy execution
- 3 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)
Mastery of Application/Technical Aptitude at Paid Social Supervisor Level
- Lead vision and take ownership of all product processes, procedures, training and testing
- Proven track record of flawless execution as a team leader
- Able to solve complex technical problems, find optimal solutions and anticipate technical implications
- Lead team on how to translate technical aspects to customer facing business language
- Own all partner relationships and familiarize junior staff to support with relationship management and ensure maximized value.
- Lead all product software investment initiatives with internal and external teams
- Adept at feature, benefit analysis and writing business cases to support investment
Mastery of all Soft Skills at Paid Social Supervisor level
Communication
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- Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued
Customer Focus
- Advanced customer-centric mindset
Accountability
- Support and coach direct reports and instill staff accountability
- Aptitude at screening new hire candidates for required team skills and traits
Drive for Results
- Prioritization of work (self and direct reports)
Continuous Improvement & Mutual Respect
- Emotional intelligence: self-awareness, self-management, social awareness, relationship management
- Inspirational team and thought leader
- Development of direct reports and long-term investment of team development
Mastery of all Role Requirements at Paid Social Supervisor Level
- Oversee SOPs and compile monthly reports for management meetings
- Coordinate with supervisor on KPI’s and deliver acceptable metrics
- Set department goals with senior managers/leads
- Develop effective presentation materials and assesses presence to lead conversations
- Participate in client meetings to support CST
- Workforce planning / management
- Develop and manage direct reports to create a high-performing team
- Identify and recruit candidates for team
- Support and be a resource for products and platforms for supervisor team members.
Paid Social Senior Manager
Four or More
BA/BS w/ 7+ years of experience
- 4-6 years of experience in communications, digital advertising
- 4 years of management experience required proven track record in digital strategy execution
- 4 years of experience with critical platforms (Facebook, Bing Ads, Google Ad Network, YouTube and Google Analytics, Google Search Console, BrightEdge)
- Experience with first-party audiences and the strategy/implementation within display campaigns
- Proficient within DSPs to run Video & Display
- Proficient user of Microsoft Office suite, especially Excel and PowerPoint
Mastery of Application/Technical Aptitude at Paid Social Manager Level
- Development and maintenance of new product processes, procedures and ongoing implementation
- Leads team on-going training for technical knowledge transfer for overall knowledge and efficiencies
- Able to solve complex technical problems, find optimal solutions and anticipate technical implications
- Adept at feature, benefit analysis and writing business cases to support investment
Mastery of all Soft Skills at Paid Social Manager level
Communication
-
- Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued
Customer Focus
- Advanced customer-centric mindset
- Able to join client or prospect calls when required or attend in-person client meetings
Accountability
- Perform continuous gap analyses and develop gap plans to ensure each individual contributor understands what is required to advance to the next level
- Aptitude at screening new hire candidates for required team skills and traits
Drive for Results
- Prioritization of work (self and direct reports)
- Strong attention to detail and quality assurance
Continuous Improvement & Mutual Respect
- Emotional intelligence
- Inspirational team and thought leader
- Development of direct reports and long-term investment of team development
Mastery of all Role Requirements at Paid Social Manager Level
- Oversee SOP’s ensuring they are up-to-date and utilized by the team
- Own and manage department budgets
- Coordinate with supervisor or manager on department KPI’s, deliver acceptable metrics and ensure continued success
- Set department goals with direct superior
- Compile monthly reports for management meetings
- Workforce planning / management with finance and direct superior
- Develop and manage employees and develop short- and long-term plans
- Develop effective presentation materials as requested and based on current internal and client needs
- Participate in client and prospect meetings to support CST and Sales
- Participate in vendor meetings/calls which to drive product innovation, better performance and actionable client reporting