SEO Team Overview

Feel free to slide or navigate through the different roles in the below SEO Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • SEO Associate



  • None

  • 1 year of experience

  • •Google Analytics Certification required
    •Google Business Profile, Google Docs
    •Yext
    •Strong Microsoft Office Suite Skills: Word, Excel, PowerPoint, Outlook
    •JIRA or ticketing experience

  • •Well organized
    •Customer-centric mindset
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Time management skills
    •Hit deadlines
    •Self-motivated, critical thinker
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Execute high quantity of basic SEO tactics while ensuring high quality
    •Conduct monthly audits to ensure SEO package compliance
    •Support team members by contributing to their monthly SEO tactics
    •Manage a small account load of low-touch clients
    •Communicate and escalate information if necessary

  • SEO Specialist



  • None

  • 1-2 years of experience

  • Mastery of SEO Associate Level
    •Cross-train in complementary roles
    •BrightEdge, SEMrush, AHrefs, or similar SEO platform experience

  • Mastery of all Soft Skills at SEO Associate Level
    •Exemplary communication skills
    •Translate technical information to customer facing language
    •Communicates to clients with command
    •Propose mutually beneficial business solutions
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with Sales & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture

  • Mastery of all Role Requirements at SEO Associate Level
    •Responsible for successful product delivery
    •Manage a full client load
    •Pace completion of tactics evenly throughout the month
    •Ensure that all SEO work is successfully imported at month end
    •Support associate level team members
    •Analyze and interpret data and analytics
    •Conduct audits for current clients
    Proactively analyze client performance and implement changes

  • SEO Senior Specialist



  • One to Two

  • •2+ years in digital advertising

  • Mastery of SEO Specialist Level
    •Support manager with process improvements
    •Understand internal technical processes and anticipate workarounds
    •Act as subject matter expert for all SEO platforms
    •Support with training
    •Participate in operational efficiency development

  • Mastery of all Soft Skills at SEO Specialist level
    •Write & present materials to internal & external audiences
    •Support major company and industry-wide product presentations
    •Provide positive & compelling product performance examples for marketing
    •People management
    •Develop collaborative working relationships across departments
    •Improve employee experience

  • Mastery of all Role Requirements at SEO Specialist Level
    •Manage and support key accounts
    •Understand and analyze KPIs
    •Support specialist level team members
    •Support with onboarding and training new hires
    •Oversee the creation and training of new SOPs
    •Write and present SEO Insights Bulletins
    •Contribute agenda items in meetings

  • SEO Supervisor



  • Two to Five

  • •4+ years in digital marketing
    •1-2 years managing direct reports

  • Mastery of SEO Senior Specialist Level
    •Act as a software partner lead for key relationships.
    •Ensure training and processes are documented and communicated
    •Support manager with vetting of new software applications

  • Mastery of all Soft Skills at SEO Senior Specialist level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Support manager with process improvements & increase operational efficiencies, product quality & performance
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Remove roadblocks for team members
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at SEO Senior Specialist Level
    •Manage a small client load
    •Manage SOP’s utilization
    •Improve department KPIs
    •Perform budget & financial analysis
    •Develop strategic recommendations
    •Understand L2T mission/vision & how they impact profitability
    •Solve and develop solutions for complex tech problems
    •Support Manager(s) with department budgeting and team design
    •Understand how staffing impacts the department

  • SEO Manager



  • Four or More

  • •5+ years in digital advertising
    •3 years of management experience

  • Mastery of Application/Technical Aptitude at SEO Supervisor Level
    •Lead and own all product processes
    •Own all partner relationships
    •Lead all product software investment initiatives
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at SEO Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at SEO Supervisor Level
    •Manage a small client load
    •Compile reports for management meetings
    •Coordinate with supervisor on KPI’s
    •Set department goals
    •Develop effective presentation materials
    •Participate in client meetings
    •Workforce planning / management

  • SEO Senior Manager



  • Four or More

  • •6+ years in digital advertising
    •4 years of management experience

  • Mastery of Application/Technical Aptitude at SEO Manager Level
    •Development and maintenance of new products
    •Solve complex technical problems and find solutions

  • Mastery of all Soft Skills at SEO Manager level
    •Demonstrate professionalism, expertise, and confidence on client or prospect calls
    •Perform continuous gap analyses and develop gap plans

  • Mastery of all Role Requirements at SEO Manager Level
    •Own and manage department budgets
    •Workforce planning / management with finance and supervisor

  • SEO Associate Director



  • Four or More

  • •10+ years of experience
    •7-10 years in digital advertising
    •4 years of management experience
    •5-6 years of experience with critical platforms

    •Experience with first-party audiences
    •Proficient within DSPs to run Video & Display
    •Proficient in Office Suite
    •Recognized expertise in developing strategic creative solutions for clients

  • Mastery of Application/Technical Aptitude at SEO Senior Manager Level
    •Development and maintenance of new products
    •Adept at feature, benefit analysis to support investment
    •Extract insights from large amounts of information
    •Lead all product software investment
    •Understand standard approaches to data analytics, implementation, development and platform integration

  • Mastery of all Soft Skills at SEO Senior Manager level
    •Confident & polished presentation skills
    •Support training on customer-first initiatives
    •Own and lead the vision for product processes and procedures
    •Oversee workflow for product execution
    •Provide clear creative direction to motivate cross functional teams
    •Looks for process improvements to increase efficiency

  • Mastery of all Role Requirements at SEO Senior Manager level
    •Cross-channel planning and digital media buying
    •Participation in brainstorms for clients
    •Set annual and short-term department goals
    •Provide quarterly recommendations to share with the EMT
    •Develop annual team budget
    •Budget reforecasting
    •Participate in vendor meetings / calls

  • SEO Director



  • Four or More

  • •12+ years of experience
    •10+ years in digital advertising
    •5+ years of management experience
    •6-8 years of experience with critical platforms

    •Experience with first-party audiences
    •Proficient within DSPs to run Video & Display
    •Proficient in Office Suite
    •Recognized expertise in developing strategic creative solutions for clients

  • Mastery of Application/Technical Aptitude at SEO Associate Director Level
    •Owns and leads vision on product processes
    •Strong cross-channel planning and buying
    •Deliver against functional responsibilities
    •Give direction to the media services, platform, and capability resources
    •Develop a management and measurement framework
    •Subject matter expert

  • Mastery of all Soft Skills at SEO Associate Director level
    •Confident consultative messaging to senior leaders
    •Coaching and staff accountability
    •Able to self-manage

  • Mastery of all Role Requirements at SEO Associate Director level
    •Communicate with senior management on client opportunities or risks and other key
    •Prepare and present annual financial plans and HR plans
    •Set annual & short-term department goals
    •Collaborate with Product Development and Sales
    •Manage and grow product innovation

  • Senior Director Ad Ops and SEO



  • Four or More

  • •15+ years of experience
    •12+ years of experience in communications, digital advertising
    •7+ years of management experience required with a proven track record in digital strategy
    •6+ years of experience with critical platforms

    •Proficient user of Microsoft Office suite, especially Excel and PowerPoint
    •Recognized expertise in developing strategic creative solutions for clients

  • Mastery of Application/Technical Aptitude at SEO Director Level and Ad Ops Manager level
    •Strong acumen of operational platform
    •Support budget management features for Facebook and Google
    •Lead all product software investment initiatives

  • Mastery of all Soft Skills at SEO Director level and Ad Ops Manager Level
    •Able to join client or prospect calls or in-person meetings
    •Oversee workflow
    •Development and investment in team members

  • Mastery of all Role Requirements at SEO Director level and Ad Ops Manager Level
    •Own all partner relationships
    •Own competitive intelligence
    •Seek out and develop automation opportunities
    •Prepare and present annual financial plans
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