L2T GM Digital Advertising Packages
All GM packages include VDPConnect™ technology which pulls inventory daily and dynamically generates ads, connecting shoppers with vehicles they are actively searching for or have expressed interest in. All packages include access to L2T’s performance dashboard where dealers can view their results in real-time, view month-over-month comparisons and create custom reports.
L2T Base
Packages includes:
- Paid Search product
- VDPConnect™ for Paid Search (VIN‑level ads served on Google)
- Retargeting for Paid Search
L2T Plus
Packages include:
- Everything from Base
- Display Ads product
- VDPConnect™ for Display (VIN‑level ads served on premium auto websites)
- Retargeting for Display Ads
L2T Premier
Packages include:
- Everything from Plus
- Paid Social product
- VDPConnect™ for Paid Social (VIN‑level ads served on Facebook)
- Retargeting for Paid Social
Add-Ons Available with a Digital Advertising Package
Paid Social
Hyper-target ads to engage in-market shoppers
Display Ads
Engage in-market shoppers with display ads while they are browsing the web
Over-the-Top Advertising
Target in-market shoppers watching content outside of traditional TV.
Video Ads
Target in-market shoppers that are researching on YouTube
SEO
Grow organic traffic to your dealership website using proven tactics. All packages include local citation management
Social Impact
Engage car shoppers with 15 posts per month and paid social advertising to promote your posts
Proven Results:
Long-time L2T Client Continues to Improve Digital Performance
A Chevrolet dealership serving Chicagoland has been a client since 2014. Yet our expert digital strategists continue to refine the dealer’s digital marketing approach—resulting in significant performance improvements in 2018.
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