Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have questions when it comes to what we do. As these questions arise, let us know what we can help you understand.
 

Are engagement clicks or clicks more valuable in terms of dynamic display metrics?

 
Engagement clicks and clicks are both important metrics when it comes to measuring the success of dynamic display campaigns. Engagement clicks are individuals clicking on ad functions to engage with the ad. This can be someone clicking on an arrow to scroll though the various vehicles shown. Clicks go through to a dealer’s website, through a logo or vehicle shown within an ad.
 
While both are important metrics our specialists look at when analyzing any dynamic display campaigns we run, clicks are the more valuable metric to look at. Clicking through to a dealer’s site is a true indicator of interest, as an individual has opted to visit the site for further browsing and research. These clicks are calculated into the click-through-rate (CTR) of these dynamic display ads, which tells our specialists how many people clicked through to the site vs. how many impressions the advertisement got.
 
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