L2T Blog

Ask the Experts: Facebook Ads

on January 11, 2016

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!

How do Facebook ads help drive traffic to my website?

Using Facebook as a marketing tool is a powerful way to increase sales and drive traffic to your dealership site. Facebook advertisements, implemented by our Social Media & Reputation Management specialists, allow you to reach audiences before they have searched for you. These advertisements provide a customer with an incentive to click to your website. Each advertisement includes a “learn more” button linked to a specific landing page on your website, allowing a customer to learn more about the model or deal the ad highlights.

Using Polk data (information specific to the automotive industry) our specialists target custom audiences based on their Facebook profiles. Targeting those we know are in-market allows us a better chance of engagement, as we target those who are most likely to click through and visit your website with appropriate ads.

Do you have questions for our experts?  Ask here!

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Ask the Experts: Facebook Ads