L2T Blog

Ask The Experts: Lookalike Audiences

on March 28, 2016

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!

What are the benefits of creating Facebook Ads based off lookalike audiences?

Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they are seen as similar to customers that have already proven to be interested. This important feature in Paid Social allows our Social Media & Reputation Management Specialists to create new audiences for upcoming ads based on traits from one of the following sources:

  • Custom Audiences: upload a list of existing customers, then find people that resemble the individuals based off their Facebook profiles
  • Website Visitors: create an audience based on people who have visited specific pages on your website
  • Page Fans: create an audience based on individuals that like your page

Creating these audiences allows our specialists to target specific sets of Facebook users that share similar interests and demographics, and are more likely to engage with content.

Do you have questions for our experts? Ask here!


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Ask The Experts: Lookalike Audiences