Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!

How do you determine keywords for an SEO campaign?

 
Identifying the appropriate keywords is one of the first steps when it comes to starting a new SEO campaign. Our SEO Specialists utilize a number of different tools to ensure we are choosing the most applicable keywords.

During a launch, our dealers will identify the target locations and key models they want their SEO campaign to focus on. These give our specialists the foundation to determine keywords. After identifying these, there are a few online resources that our specialists consult in order to decide additional keywords. Our specialists will take a look at Google Trends, AdWords, Analytics and Search Console and note any terms or phrases that have high rankings. Looking at a variety of resources allows us to determine any keyword overlap, thus helping to identify which are most important. Incorporating the dealer identified terms with those found in these resources, allows us to build a wide variety of keywords to focus on throughout a campaign.

Choosing keywords is an essential aspect to a successful SEO campaign. These terms and phrases will be utilized throughout onsite content, internal linking and other SEO strategies, and will determine what sort of searches our dealers will populate for.

As with all things SEO, keyword lists are always changing. Our specialists are constantly monitoring Google Trends and Analytics to determine any updates that should be made in keyword lists, so we can continue to target the most effective terms.

Do you have questions for our experts? Ask here!