Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!
When it comes to digital reputation management, what reviews sites do you recommend?
We are in an age where digital social interaction is only becoming bigger and bigger. The world’s population interacts online whether we are shopping, driving, or even watching TV due to increased use of mobile devices. This use means that it is always important to stay on top of your reputation in a world that is online 24/7. So what review sites do we recommend to increase brand reputation and engagement?
At L2TMedia, we require each business to use Google+ because Google has shown an increasing push for local results. Google+ is important because of its increased visibility and impact in local Google results for SEO implications. When performing a Google search for a brand, you may have noticed that review sites are aggregated into the knowledge graph. This is another part of your ranking factor for searches. Additionally, Yelp has also become more visible in organic search and it is a very strong option.
After these, we typically recommend any combination of Cars.com, Yahoo local, and Edmunds.com. While the majority of searches do come from Google, having citations on Yahoo will capture another 300 million potential searchers that may not using Google to search. Third party sites like Cars.com and Edmuds.com are also very popular sites that consumers visit for extra information and to easily compare different inventories and prices, so having a good presence there will only help your brand awareness.
As an automotive dealership, the health of your business hinges increasingly on what your customers are saying about you. Whether this is through message boards, online discussions, or reviews sites, your business is being talked about. It is important to know what people are saying and to respond to reviews to show your audience that you understand their investment and you care about your relationship with them.
Your social presence, online reputation, and your search ranking all work together to help your business be noticed. Our reputation management product can help your busy business to respond to reviews you receive and ensure that your business is providing a positive digital reputation for your customers. This allows you to focus on the other important factors of your dealership.
Do you have questions for our experts? Ask here!