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Category: L2Tidings

L2Tidings 1-13-2023

January 13, 2023
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It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about Goodyear’s new sustainable tires, Google Cloud’s new AI tools for retailers, and dropping car prices!

Goodyear tire on a Mazda.
Goodyear has created a sustainable tire made of rice, soy, and pine. The new tire – which is 90% sustainable materials – has been approved for road use. Click the tire to read more.
Typewriter with page displaying "Artifical Intelligence."
AI-generated content is being indexed and ranking on Google. Google Search responded by reiterating that AI-written content can rank so long as it is user-oriented and not written just for rankings. Click the typewriter to read more.
Mercedes-Benz EQS in a tunnel.
Mercedes-Benz is expected to drop the “EQ” prefix from its models by 2024. An unnamed source claimed that the branding will be redundant once the automaker has fully transitioned to an all-electric lineup. Click the EQS to read more.
New AI tools for online retailers.
Google Cloud is launching four new and updated AI tools for online retailers. The new products include an AI-driven product recommendation system and an AI-powered solution for checking in-store shelves. Click the credit cards to read more.
Cars in a BMW showroom.
The latest CPI report shows the prices of both new and used vehicles finally decreasing. The price of a new vehicle dropped .1% in December, while the price of a used vehicle has dropped 8.8% over the past 12-month CPI reporting period. Click the showroom to read more.
Google's remove redundant keywords update.
Advertisers react to Google’s “remove redundant keywords” update. The new update will now remove redundant keywords across different match types, instead of just from the same match types within the same ad group. Click the letters to read more.
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