L2T Blog

L2Tidings 1-29-2021

on January 29, 2021

Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about the 2022 MINI lineup, how Google treats duplicate content, and the most searched car brands in 2020.

Google: Same Content in Different Formats is Not Duplicate. Traditionally, Google has warned content creaters against publishing identical pieces of content, but when that content is presented in different formats (i.e. a video and a blog), it is not seen as duplicate content. Click the photo to learn how Google treats this type of content.

These Were The Most Searched Car Brands In 2020. According to a recent study conducted by Compare the Market, Toyota was the top searched-for brand in about a third (34.8%) of all countries in 2020, with its search volume estimated to be around 88.02 million. Find out which other brands made the list by clicking the photo.

Google Still Ranks by the Webpage, Not the Site as a Whole. When it comes to ranking content, it’s easy to think that Google looks at websites as a whole rather than specific web pages, but its robots are designed to crawl and index individual pages without any regard to which website they reside on. Click above to learn how Google decides which pages to rank.

GM Announces Goal to Eliminate Gas and Diesel Vehicles by 2035. This week, General Motors’ CEO unveiled the automaker’s plans to become a net-zero-carbon company, which will involve completely phasing out light-duty vehicles that run on gasoline and diesel by 2035. Learn more about GM’s electric-vehicle plans by clicking above.

2022 MINI Lineup Arrives Early With Fresh New Looks. For the 2022 model year, two popular MINI models are getting their most significant makeovers yet, with many models slated to feature new design elements, new paint colors, and upgraded tech options. Find out which models are getting refreshed by clicking the photo.

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L2Tidings 1-29-2021