L2T Blog

L2Tidings 10-15-2021

on October 15, 2021

Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Hyundai’s investment into hydrogen fuel cells, the importance of real-time inventory ads, and why drivers aren’t using in-vehicle tech features.

Google’s New Best Practices For Writing Page Titles. To help site creators write more reader-friendly and accessible page titles, Google has released guidelines that detail common issues that cause page titles to be replaced in search. Click the photo to learn which page-writing mistakes to avoid.

Hyundai Makes $1.1 Billion Bet On Hydrogen. As part of its plan to accelerate the growth of the hydrogen economy, Hyundai has recently announced that it will build two new fuel cell plants in South Korea with production beginning in 2023. Find out how many hydrogen fuel cells are expected to be produced by clicking the photo.

3 tips for winning with real-time, inventory-driven ads. To stay on top of inventory delays or stoppages, it’s important to connect your ads to current supply chain data and optimize your feed to show better ads. Click above to learn how automated ads can improve user experience with real-time product updates.

2022 Lexus LX600 Is the Luxury Land Cruiser We Deserve. This week, Lexus revealed a new version of the Lexus LX called the Lexus LX600, which boasts a sturdier platform, more modern detailing, and a new Ultra Luxury trim that comes with reclining rear seats and footrests. Find out when the Lexus LX600 will debut by clicking above.

How to Create and Optimize Content for Higher Google Rankings. To ensure that your content will rank high on Google, it’s essential to utilize intent-driven keywords, maintain a structured page hierarchy on your site, and consistently monitor page performance. Click the photo to learn how you can optimize your content and transform your keyword strategy.

All That Pricey Tech Automakers Are Stuffing Into New Cars? People Aren’t Using It. In-vehicle tech is one of the biggest draws when it comes to buying a car, and even though many of the available features go unused by drivers, it’s up to dealers to explain the value of these features and demonstrate what they can do. Discover ways that you can make complicated tech more appealing by clicking the photo.

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L2Tidings 10-15-2021