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L2Tidings 11-4-2022

November 4, 2022
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It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about Elon Musk’s takeover of Twitter, customer expectations in marketing, and a potential ban on TikTok!

3D render of the Twitter logo on a black background.
Automakers react to Tesla CEO Elon Musk’s takeover of Twitter. GM and Ford have already suspended paid advertising on the platform as Tesla’s market capitalization rose $20 billion since the acquisition. Click the Twitter logo to read more.
Searcher in a pinstripe suit and blue glasses.
Roughly 30% of Google users need to redo their search queries to find the answers they are looking for. The recent study’s findings published by SEMRush prompted comparisons of Google to a “dying mall.” Click the searcher to read more.
Silver Porsche Taycan in Europe.
EVs and hybrids accounted for 43% of car sales in the European Union during Q3. The EU has recently approved a ban on the sale of new petrol/diesel cars starting in 2035. Click the electric Porsche to read more.
Black and white photo of stressed out child.
71% of marketers are struggling to meet client expectations. Challenges marketers face include ineffective use of tools, budget restraints, and measuring return on investment. Click the struggling marketer to read more.
Red computer chip.
AI chip startup SiMa.ai is entering the automotive industry. The chipmaker has teamed up with former Mercedes-Benz executive Harald Kroeger for the venture in driver-assistance technology. Click the red chip to read more.
Google search queries for "is TikTok getting banned?".
An FCC Commissioner has suggested a total ban on TikTok in the US, citing national security. The suggestion comes as the US government plans to negotiate with the Chinese-owned social media platform about handling American user data. Click the search results to read more.
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