L2T Blog

L2Tidings 9-09-2022

on September 9, 2022

It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about Chevy’s affordable upcoming Equinox EV, the future of Google’s Helpful Content update, and EV battery recycling!

A blue 2024 Chevy Equinox EV parked in front of a beach house.
GM is targeting the “affordability problem” of electric cars with the upcoming Chevy Equinox EV. The electric SUV will start at just “around” $30,000 MSRP. Click the Equinox EV to read more!
Metadata for the keyword "Rick Weaver" on the Google SERP.
Google updated its documentation on metadescriptions. Although metadescriptions aren’t an algorithmic ranking factor, following documentation decreases the chances of Google displaying its own autogenerated description. Click the SERP to read more.
Concept art of the first electric Buick.
Buick will buy out dealerships that don’t want to sell EVs. As the brand moves towards full electrification by 2030, they are also requiring dealerships to invest in charging stations and other upgrades. Click the electric Buick to read more.
A snail symbolizing the slow rollout of Google's helpful content update.
Google states that the impact of the helpful content update will strengthen with future updates. The update is meant to be a continuing effort, rather than an immediate shakeup. Click the snail to read more!
Lithium ion battery.
The EV battery recycling industry faces its own supply issues. Battery recycling is one way to reduce “well-to-wheel” emissions in EV manufacturing, but there are currently not enough EVs being scrapped to meet demand. Click the lithium-ion battery to read more!
Google ads numbers on a laptop.
Google has been experiencing issues with Ads Manager Data Transfer since August 30th. Google has faced several outages this year, and there is no ETA for when this current issue will be solved. Click the laptop to read more.
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L2Tidings 9-09-2022

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