It’s time again for L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about the benefits of a long-term SEO strategy, Toyota’s new hydrogen-powered lunar cruiser, and tips for creating effective, mobile-friendly content.
Why You Need A Long-Term SEO Strategy. Short-term SEO efforts like increased search rankings may give you a slight boost over competitors, but putting time and effort into creating a durable SEO strategy will benefit you in the long-run. Click the photo to learn how you can tailor your SEO strategy to outlast your competitors.
Future Cars Could Live On A Lot Longer. With fuel efficiency mandates shortening the regenerative lifespan of vehicles powered by internal combustion engines, battery-powered vehicles may hold the secret to long-lasting vehicle life-cycles. Discover how much longer electric vehicles can last in comparison to traditional vehicles by clicking the photo.
6 Tips for Creating Mobile-Friendly Content. As Google starts to prioritize mobile content in search results in an effort to become a “mobile-first” search engine, it has never been more important to create mobile-friendly content. Click above to learn how you can create effective, high-ranking mobile content.
Traditional media suffer as digital ad spend grows in 2020 forecast shows. A recent study conducted by the Interactive Advertising Bureau revealed that total U.S. ad spending will be down eight percent for 2020, but digital ad spending will be up six percent year-over-year. Learn what this could mean for your company’s digital marketing forecast by clicking above.
Toyota’s Hydrogen Lunar Cruiser SUV Will Let Astronauts Drive on the Moon in 2030. This week, Toyota released its first conceptual images of a hydrogen-powered, six-wheel moon rover it’s developing with the Japan Aerospace Exploration Agency. Click the photo to get a sneak peek of the lunar cruiser’s concept images.
Three guiding principles for building better marketing analytics dashboards. Marketing campaigns are constantly churning out data that allows companies to improve customer engagement, but in order for that data to be useful, it has to be organised and presented in a way that key stakeholders can understand and act upon. Learn how to create more digestible analytics dashboards by clicking the photo.