This week’s roundup of interesting SEM trends and industry news includes how Google fought bad ads in 2015, important differences between website-hosted and YouTube-hosted videos, and 11 ways to keep your AdWords healthy in 2016. See What We’re Reading below!
How brands and publishers are using Facebook Messenger. Here’s how brands and publishers have used Messenger, which has over 700 million users, as a service so far. Click the image above to read the full article on Digiday.
How we fought bad ads in 2015. Some ads are just plain bad. Google has a strict set of policies for the types of ads businesses can run. Click the image above to read the full article on Google Inside AdWords.
Automotive SEO Marketing Tips. Zipper SEO looks at some of the effective ways that local automotive dealership can market their brands. Click the image above to read the full article on Zipper Studio.
You Can Now Install Android Apps Directly From Google’s Search Results. Some Android users can install apps from within the mobile search results, bypassing a step to the Google Play store. Click the image above to read the full article on Search Engine Land.
What is the SEO Value of Website-Hosted Videos? It’s important to understand the differences between website-hosted videos and YouTube-hosted videos. Click the image above to read the full article on Search Engine Guide.
Digital media needs to make user experience a priority – or else. Media companies have lost sight of the user experience, one of the most important aspect of digital marketing. Click the image above to read the full article on Digiday.
Google Broadens Real-Time Ad Product in Time for Super Bowl 50. Wix.com Will Air Real-Time Ad During Big Game. Click the image above to read the full article on AdAge.
11 Things To Do Now To Keep Your AdWords Healthy In 2016. Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant. Click the image above to read the full article on Search Engine Land.