This week’s roundup of interesting SEM trends and industry news includes information about reviews in the local knowledge panel on Google, three action items after the latest Google algorithm update and how to make it big in local SEO. See What We’re Reading below!
3 things to do after a major Google algorithm update. Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Click the image above to read the full article on Search Engine Land.
Google Testing Write a Review in the Local Knowledge Panel. Google is hoping searchers add local reviews to business with a new “Write a Review” test in the search results within the local knowledge panel. Click the image above to read the full article on The SEM Post.
Foursquare automotive data shows value of location-based customer insights. Brands and marketers make lots of assumptions about their customers. Location data provides real-world behavioral insights that offer important information for automotive customers. Click the image above to read the full article on Marketing Land.
Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less. Visual search addresses both convenience and curiosity. Click the image above to read the full article on Moz.com.
What you need to reach the big leagues of local SEO. Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. Click the image above to read the full article on Search Engine Land.
What Google’s recent RLSA updates mean for advertisers. Columnist Any Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016. Click the image above to read the full article on Search Engine Land.