New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update. Click on the above image to read the full article on Search Engine Land.

National retailers: Stop ignoring local SEO. National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. Click on the above image to read the full article on Search Engine Land.

10 ways to improve your business locators. Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. Click on the above image to read the full article on Search Engine Land.

10 ways to promote your WordPress blog for beginners. If you’ve just started your WordPress blog and want everybody to read your content, then you should promote your blog on multiple online platforms. Click on the above image to read the full article on Search Engine Watch.

Google Search Console: a complete overview. The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Click on the above image to read the full article on Search Engine Watch.

Should PPC agencies be scared of automation? Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Click on the above image to read the full article on MarTech.