This week’s roundup of interesting SEM trends and industry news includes how virtual assistance are impacting SEO, updates to Instagram’s algorithm and why Facebook Canvas could have a huge impact on mobile. See What We’re Reading below!
For Gen Z buyers, value, safety will be priorities. When it comes to buying automobiles, Generation Z will be practical, budget-conscious and safety-oriented. Click the image above to read the full article on Automotive News.
Which Cities Click on Ads the Most? While digital advertising has moved far beyond measuring just clicks, it’s still an interesting metric that is attached to everything in the digital world. Click the image above to read the full article on Pricenomics.
How Virtual Assistants Like Siri and Google Now Impact SEO. Recent years have given rise to virtual assistance, changing the way in which many people seek out information. Click the image above to read the full article on SEM Rush.
Consumers shape new world of search advertising. The search landscape has transformed and technology has advanced tremendously over the past few years. Click the image above to read the full article on Search Engine Land.
What Instagram’s New Algorithm Could Mean for Agencies and Brands. Marketers weigh in on the changes to the social media platform. Click the image above to read the full article on Adweek.
Why Facebook Canvas Could Be The Best Thing That Ever Happened to Mobile. Four Reasons Why Canvas Has the Potential to Be a Game-Change for Mobile. Click the image above to read the full article on AdAge.
How advertisers should respond to fewer ads showing on Google. How can you make the most of the recent changes to the way ads are displayed? Click the image above to read the full article on Search Engine Land.
Google will start ranking ‘mobile-friendly’ sites even higher in May. An update to mobile search results will “increase the effect” of Google’s mobile-friendly ranking signal. Click the image above to read the full article on Venture Beat.