This week’s roundup of interesting digital marketing trends and industry news includes what marketers should know about Google Attribution, 12 takeaways from Mary Meeker’s Internet Trends Report and new Quality Score metrics. See What We’re Reading below!
12 Key Takeaways (and the Most Worrisome Slide) From Mary Meeker’s 2017 Internet Trends Report. Recode rightfully calls Kleiner Perkins Caufield & Byers partner Mary Meeker’s annual Internet Trends Report “the most anticipated slide deck of the year.” Click the image above to read the full article on AdAge.
Google Attribution: What search marketers need to know. The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. Click the image above to read the full article on Search Engine Land.
Another study shows how featured snippets steal significant traffic from the top organic result. When a featured snippet is present, CTR for the first organic result falls below 20 percent. Click the image above to read the full article on Search Engine Land.
New Quality Score metrics: What matters most, and how to improve your ads. Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Click the image above to read the full article on Marketing Land.