Six reasons why SEO fails and how you can succeed at it. SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. Click on the above image to read the full article on Search Engine Land.

Bing news update: three latest developments. Bing introduces mobile-first product announcements, various algorithm fluctuations, and many more SERP experiments. Click on the above image to read the full article on Search Engine Watch.

Five solid Google AdWords insights from analyzing half a billion dollars in ad spend. The goal is to get a sense of what is changing in terms of the overall AdWords ecosystem. Click on the above image to read the full article on Search Engine Watch.

Google bumps expanded text ad deadline to January 31, 2017. Google also issues a set of dos and don’ts for testing expanding text ads. Click on the above image to read the full article on Search Engine Land.

Google AdWords announces call-to-action YouTube video ads. Google AdWords has announced a brand new TrueView video ad that allows advertisers to include call-to-action buttons. Click on the above image to read the full article on The SEM Post.

Should you be creating device specific campaigns? Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you. Click on the above image to read the full article on PPC Hero.

Site not mobile friendly? Google offers mobile friendly version of page in Chrome. If you visit a page that isn’t mobile friendly, Google Chrome will now offer users the option to view a mobile friendly version of the page instead. Click on the above image to read the full article on The SEM Post.

Wendy’s got 300,000 views of a guy making a burger on Periscope. Turns out that hamburgers and influencers are a match made in heaven, at least as far as live streaming goes. Click on the above image to read the full article on Digiday.