Below are the top 15 reasons to work with an agency, rather than managing in-house.

1. Certifications

All L2TMedia PPC Specialists are Certified on Google AdWords and Bing AdCenter.

2. Publishers

We run PPC campaigns on Google, Bing/Yahoo and Facebook.

3. Compliancy

L2TMedia has a Compliancy team in place for nearly every manufacturer.

4. Automotive Experience

We see data for more than 1000 dealerships and have a good idea of what works in every market.

5. L2TMedia Support

L2T assigns a Salesperson, Digital Advisor and PPC Specialist to each client, giving them three layers of support.

6. Google Betas

Select L2TMedia clients can be opted into new Google Beta Programs.

7. Support

Google provides quarterly health checks on all our PPC accounts (Match Types, Ad Copy, Mobile PPC, etc.).

8. Productivity

PPC management is a time-consuming activity. With this burden removed, your employees can focus on doing their jobs.

9. Accuracy

Marketing mistakes can be painful. A good marketing services provider is less likely to make a serious error than your in-house staff because at a well-structured agency, there are teams in place to check each other’s work.

10. Reliability

In-house marketing activities function as reliably as the people doing the work. With a search marketing service, output speed and quality won’t vary in accordance with vacations and illnesses. You also won’t have to spend time helping new hires understand your business’ search campaign.

11. Speed

Because search marketing providers are specialists with vast technical resources at their disposal, they can process even the most complex campaigns at a faster speed. Unlike most employers, they can also accommodate a temporary increase in seasonal activity without acquiring new employees.

12. Insight

A good PPC provider will know all the ins and outs of search, including the multiple changes to the AdWords platform each month.

13. Accountability

If your campaign is mishandled, it’s the service provider’s responsibility to fix things. If the provider can’t (or won’t) remedy the situation to your satisfaction, you can ask for a “make-good” or refund.  Try firing, hiring and training an in-house staff quickly.

14. Flexibility

Boring, repetitive search work can act like an anchor on your business. Your staff, when freed of these responsibilities, will be free to focus on other, more creative work.

15. Worry

There’s a lot to be said for the peace of mind that outsourcing PPC management services can bring to a business owner or manager. No headaches, no hassles: you’re left to focus on running a profitable business.

16. Partnerships

L2TMedia is partners with Google, Bing and Facebook, which ensures we are up-to-date with all technology and platforms.