As used in these Terms and Conditions, the following capitalized terms and phrases shall have the definitions set forth below:
“Actual Start Date” means the first date that the Products will be provided. For the avoidance of doubt, the Actual Start Date with respect to Paid Media-Based Products will be the first date that Ads begin running with one or more Publishers. The Company will spend the authorized monthly budget between the Actual Start Date and the end of the calendar month.
“Ads” shall refer to one or more advertisements submitted by Company as part of Paid Media-Based Products.
“Advertising” means the placing of Ads by Company with Publishers on behalf of Customer.
“Agreement” means, collectively, these Terms and Conditions (as may be modified as set forth above) and all Order Forms.
“Customer Products & Services” shall refer to the various business categories that Customer has selected to promote through the Products.
“DMS” shall refer to the Customer’s Dealer Management System.
“Fees” means, collectively, Subscription Fees and any Set-Up Fees.
“L2TMedia Technology” means those Products, including but not limited to the Tracking Technology (as those terms are defined herein) which contain or use software and other technology of L2TMedia or its licensors.
“Order Form” means a document signed by Customer, and accepted by Company, setting forth those Products which Customer is purchasing from Company, the cost of such Products for each Subscription Term, the Target Start Date and such other terms and conditions as set forth therein.
“Paid Media-Based Products” means those Products with respect to which Company pays Publishers for Advertising on behalf of Customer, including Paid Search, Display, Video Advertising and Paid Social.
“Performance Tracking Codes” means code streams or scripts added to a Customer’s website in connection with the provision of the Products.
“Products” means any and all Company products or services which Customer has contracted for pursuant to an Order Form, which may include some or all of the following: Search Engine Optimization (SEO), Paid Search, Display, Dynamic Display, Video Advertising, Paid Social, Reputation Management and Social Impact Services.
“Publishers” shall refer to one or more online businesses where Company shall place Advertising on behalf of Customer.
“Set-Up Fees” means a one-time charge to establish one or more Products as set forth in an Order Form.
“Subscription Fees” means the Company’s charges for the Products for each Subscription Term, as set forth in an Order Form, and as subject to adjustment as provided in Section 4.
“Subscription Term” means each successive period, as provided in Section 3, during which the Products will be provided.
“Target Start Date” shall refer to the day Customer has requested that provision of the Products commence.