Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about GM’s billion-dollar investment into new manufacturing sites, Google’s newest mobile search feature, and when the new Alfa Romeo Tonale will debut.
New Google mobile search feature: People Search Next. Google has launched a new feature in its mobile search results called People Search Next, which is meant to show people related search queries based on what they first searched. Click the photo to see what this feature looks like in mobile search results.
GM Announces Massive Multi-Billion Dollar Investment In America. This week, General Motors announced that it will invest $7 billion in the construction of four new automotive manufacturing sites in Michigan. Find out which models and accessories will be created at these sites by clicking the photo.
Google SERP analysis: PAA appears 10x more than featured snippets. After analyzing three years’ worth of SEO data and more than 100,000 keywords, a recent study of Google SERPs has found that the number of featured snippets is decreasing while the number of People Also Ask boxes is increasing. Click above to find out how the appearance of People Also Ask boxes could affect search traffic.
IIHS to Introduce New Ratings for Advanced Driver Assistance Systems. In the wake of advanced driver assistance systems (ADAS) becoming widely available in late-model vehicles, the Insurance Institute for Highway Safety is adding a new program for rating ADAS systems. Learn which conditions warrant a “Good” safety rating by clicking above.
5 Key On-Page Optimizations For Local Organic SEO. Optimizing onsite pages plays a significant role in influencing local rankings, which is why it’s important to provide your customers with accurate information they can rely on. Click the photo to learn how to improve rankings in organic local SERPs and the Map Pack.
Get Excited For The New Alfa Romeo Tonale. Almost three years after it was put on display at the Geneva Motor Show, the Alfa Romeo Tonale is finally being revealed to the world, sporting an updated Trefoil grille and a customized digital instrument cluster. Find out when the Alfa Romeo Tonale will be revealed by clicking the photo.