It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about Volkswagen’s EV infrastructure plan, Google’s local search update, and why more and more millennials are buying pickup trucks.
Google Confirms Update To Local Search Results. Concluding in the first week of December, Google’s latest local search update focused largely on rebalancing Google’s ranking factors when generating local search results. Click the photo to check out Google’s updated help guide.
2023 GMC Sierra EV Reveals Its Futuristic Front End. This week, GMC released brand new images of the 2023 GMC Sierra EV, sporting a blocked-off grille and a futuristic lighting setup. Find out when you can expect this new GMC truck to debut by clicking the photo.
Keyword Density: Is It A Google Ranking Factor? Because keywords send signals to Google about which types of queries a page should show up for, it’s important to reach a happy medium between using too many and too few keywords. Click above to find out what an ideal keyword ratio looks like.
Volkswagen Investing $20 Million To Prepare US Dealerships For EVs. Volkswagen has officially launched its nationwide Network Readiness Co-Op Program, which will transform 600 dealerships into regional hubs for electric vehicles. Read more about Volkswagen’s upcoming EV infrastructure plans by clicking above.
4 elements that help create compelling SEO content. As Google continues to push search marketers towards optimizing content for humans instead of algorithms, it’s essential to produce high-quality content that addresses a user’s needs as authentically as possible. Click the photo to learn how you can create more effective, intent-based content.
Millennials Can’t Stop Buying Pickup Trucks. As pickup trucks dominate vehicle sales in the United States, the number of millennials who are investing in midsize, full-size, and heavy-duty pickups has skyrocketed in the last two years. Find out why millennials may be favoring pickups by clicking the photo.