This week’s roundup of interesting digital marketing trends and industry news includes the addition of videos to Google My Business, Google’s expected speed update, and YouTube’s crackdown on which videos can have ads. See What We’re Reading below!
Conversational Search: How to Overcome Challenges. In conversational search, users ask questions in obscure and unpredictable ways. Click on the image above to learn more from Search Engine Journal.
Google My Business Now Lets Users Upload Videos. Videos can be up to 30 seconds in length and will appear in the overview tab of the Google My Business Dashboard. To learn more about this update from Search Engine Journal, click on the image above.
Search advertising vs. display advertising: Which delivers the best returns? Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Click on the photo to read more from Search Engine Watch.
Survey: Smart speaker ownership steals time from smartphones, TV, radio. The study suggests there are about 40 million devices in US homes today. For more information from Search Engine Land, click on the image above.
The Google Speed Update: Page speed will become a ranking factor in mobile search. Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Click on the above photo for more from Search Engine Land.
YouTube sets stricter rules on videos that can carry ads. Advertiser brand safety concerns are driving more changes at YouTube. To learn more from Search Engine Land, click on the above image.