This week’s roundup of interesting digital marketing trends and industry news includes Facebook’s new food ordering feature, tips for optimizing for Google Q & A’s, and themes from Share17 Chicago. See What We’re Reading below!
Facebook officially rolls out food ordering as part of longer-term commerce evolution. Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. Click the above image to read the full article on Search Engine Land.
How businesses can optimize for Google’s new Question & Answer feature. Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. Click on the above image to read the full article on Search Engine Watch.
Share17 Chicago: The key themes and trends. Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge.. Click on the image above to read the full article on Search Engine Watch.
How to make sure your local search marketing is up to scratch. For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Click the above image for more on this article from Search Engine Watch.
Yes, Competitors Can Edit Your Listing on Google My Business. Learn more about how your competitors are able to change your Google My Business listings. Click the image to learn more from Moz.
The collision between PR, content, and SEO: How to make it work for you. The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. Click the image to read the full article on Search Engine Watch.