Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about GM’s new all-electric Hummer, Twitter’s controversial ad targeting, and Toyota’s flying taxi campaign.
Marketers and Ad Agencies Ask Google Not to Kill Cookies Too Soon. Google’s recent decision to phase out its support of third-party cookies in Chrome has been met with serious backlash from digital marketing and advertising agencies. Find out how this could affect digital business by clicking the photo.
GM buys Super Bowl airtime to resurrect an all-electric version of the Hummer, sources say. General Motors’ stand-out military-style SUV will make its return to the automotive world, and this time, it’s all-electric. Click the photo to see who’s set to star in the Hummer commercial.
Twitter allowed ad targeting based on ‘neo-Nazi’ keyword. In a recent Twitter ad campaign, keywords like “neo-Nazi” and “white supremacist” were able to slip past Twitter’s filters. Learn about Twitter’s keyword targeting policy by clicking above.
Toyota makes a new $394 million bet on flying taxis. Electric propellers. Autonomous flying. Uber flights. With Toyota’s recent investment in Joby Aviation, we could expect to see a new type of ride-sharing taxi service…in the air. Click above to see what the new Toyota taxi prototype could look like.
Millennials Could End Up Being a Boon to the U.S. Auto Market. With the number of active U.S. drivers on the rise since 2014, automakers are feeling confident that millennials will continue to invest in cars well into the foreseeable future. Learn what this could mean for the auto industry by clicking the photo.
One Of The World’s Biggest Automakers Could Break Up. Known as the world’s second-largest automaker, the Renault-Nissan-Mitsubishi alliance could be coming to an end very soon. Click above to see what this could mean for Nissan.