L2T Blog

L2Tidings 1-10-2020

on January 10, 2020

Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Tesla’s hacking challenge, IBM’s AI-powered advertising solution, and a new edition of the Subaru Forester with an “NSFW” name.

Is the Viral Non-Ad Ad the Future of Advertising? Some experts debate that long-form branded narratives have a more powerful effect on consumers, especially when shared on social media. Do you agree? Click on the photo to learn more.

Tesla is challenging hackers to crack its car, and it is putting ~$1 million on the line. Tesla has been investing more in its cybersecurity over the last few years, so to test the strength of their internal technology, they’re offering $1 million and a new Tesla Model 3 to the hacker that can crack their code. Learn more about the hacking challenge by clicking the photo.

Xandr Introduces Pause Ads, Enhances Customer Experience for TV Advertising. In an effort to appeal to consumers, AT&T’s advertising company Xandr has launched Pause Ads to allow brands to reach their audiences in a more relevant, less intrusive way. Click above to learn how these ads work.

Car accident? New Subaru Forester has NSFW name. A new edition of the Subaru Forester premiered at the 2020 Singapore Motor Show, and its name may or may not contain an expletive. Find out the name by clicking the photo.

IBM Launches AI-Powered Advertising Accelerator with Watson. To help drive overall consumer engagement and conversion, IBM has launched a new AI-powered advertising accelerator with Watson to predict the most successful combination of creative elements for ads. Click the photo to see how it works.

Mercedes-Benz revealed a bizarre new car of the future with no steering wheel inspired by the science fiction movie ‘Avatar’. Imagine a future where cars no longer require steering wheels. That’s exactly what Mercedes-Benz is envisioning with their new concept car, the VISION AVTR (“Advanced Vehicle Transformation”). Get a closer look at the AVTR by clicking above.

Share this post:
L2Tidings 1-10-2020