Welcome to the first L2Tidings of 2020! It’s time again to check out what our digital marketing experts have been reading lately at L2TMedia. This week, our experts learned about Bentley’s upcoming electric car, new digital marketing opportunities for Lyft and Uber, and this past decade’s biggest strides in advertising.
The Decade in Advertising. The 2010s saw the birth of targeted and data-driven ads, the development of virtual reality and artificial intelligence, and the true power of social media influencers, but what does the future look like for advertising? Click the photo to find out.
Bentley’s first electric car will arrive in 2025 at the earliest. After the unveiling of the plug-in Bentley Bentayga Hybrid at the 2018 Geneva Motor Show, Bentley has its sights set on developing a new fully electric model. Get the inside scoop by clicking the photo.
Legislation would allow Uber and Lyft to put digital advertising on cars. The new bill proposes that transportation network companies like Uber and Lyft can start placing digital advertising boards on their vehicles. Click the photo to see how this could affect businesses.
BMW Boss Wants Car-Free City Centers. With inner-city traffic growing more and more congested in densely-packed urban areas, BMW chief Oliver Zipse finds the idea of a car-free inner city “worth striving for.” Read what he had to say by clicking the photo.
Outdoor advertising market poised to eclipse newspapers. With billboard and bus-stop ad spending on the rise, more traditional forms of media are diminishing compared to digital conglomerates like Facebook and Google. Learn what this could mean for the newspaper industry by clicking above.
Lidar sensors are about to become a mainstream car feature. Now that self-driving cars are becoming increasingly relevant in today’s automotive climate, advanced technology like lidar sensors are seeing a rise in popularity. Click the photo to see how brands like Audi are already employing the use of lidar sensors.