It’s time again for L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about increased new vehicle sales, how emojis capture user engagement, and Jaguar’s plans to make its vehicles more eco-friendly.
Become a Member of the Google Local Pack. Appearing in the first three to five search results in Google is invaluable for businesses large and small, so it’s important to make sure your business’s search engine strategy can accurately capture search interest. Click the photo to learn how to help your business land in Google’s Local 3-Pack.
Third-Quarter New-Vehicle Sales Are Encouraging, Hint at Recovery. Third-quarter new-vehicle sales are down from last year but remain up from the previous quarter, revealing what appears to be a V-shaped recovery in the automotive industry. Learn which automakers are seeing the greatest monthly sales by clicking the photo.
Google confirms indexing issues with both canonicalization and mobile-indexing. This week, Google officially revealed that it was in the process of resolving two major indexing issues that have been impacting URLs in top search results. Click above to read Google’s official statement on when the issues will be fixed.
Here Are The Electric Pickup Trucks And SUVs Coming In 2021. Buyer interest in electric pickups with enhanced ruggedness has picked up in the last year or so, and automakers like Audi and BMW are taking notice. Get a sneak peek of some electric pickups that are currently in the works by clicking above.
How to use emojis in digital marketing – but not overdo it. Emojis provide information and emotion in ways words cannot, and if you use them appropriately, they can be a great way to boost user engagement and capture attention. Click the photo to learn how you can incorporate emojis into your social media and digital marketing platforms.
Jaguar’s Future Interiors Will Offer Luxury From Recycled Fish Nets. This week, Jaguar Land Rover announced that all of its future vehicles will feature floor mats and trims made from Econyl—a fiber made from recycled industrial plastic, leftover fabric from clothing manufacturers, and even fish nets. Learn how Jaguar plans to make its products more environmentally-conscious by clicking the photo.