Welcome to L2Tidings, the part of the week where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about the difference between traffic and conversions, new electric vehicles coming soon, and Google’s updated platform for Google Analytics.

Introducing the new Google Analytics. This week, Google announced its plans to revamp their current Google Analytics platform. As part of the new upgrade, you will soon receive automatic alerts regarding significant trends in your data and suggestions for future actions your customers may take. Learn all about the new Google Analytics platform by clicking the photo.

SEO vs. Social Media: The Differences Between Search and Social Traffic. SEO and social media are both designed to drive website traffic and conversions, but while social media plays on strong and catchy emotions, SEO targets audiences based on problems that require instant answers. Click the photo to learn more about how SEO and social media play distinct roles in digital marketing.

Here Are 20 Brand-New Electric Vehicles Worth Waiting For. In recent months, automakers have been accelerating the production of zero-emissions electric cars, SUVs, and pickup trucks, with several new models slated to arrive by the end of 2021. Get a sneak peek of some highly-anticipated electric vehicles by clicking above.

How to Evaluate the SEO Value of a Piece of Content. As consumers look to find more relevant information to their questions online, search marketers are striving to make sure answers and content are as relevant and SEO-friendly as possible. Click above to learn how you can make your content more successful and valuable to search engines.

The Difference Between Traffic and Conversions. Two of the most common KPIs in digital marketing are traffic and conversions, and even though they share similarities, their values and goals are not the same. Learn the difference between these two essential KPIs by clicking the photo.