A strong digital presence is no longer optional in automotive marketing — it’s essential. The most effective way to capture attention and build trust online is by telling a compelling story, and video is the perfect medium to do just that.
Why Automotive Video Ads Are Essential for Dealership Marketing
Video ads enhance your marketing efforts by driving higher conversions—auto shoppers who watch them are 1.8x more likely to buy from your dealership.
An effective video strategy can:
- Build strong connections with potential customers
- Help shoppers envision themselves behind the wheel
- Establish trust with your audience
- Improve SEO and website traffic
Shifting Gears: How Consumers Are Watching Video Today
The days of relying solely on traditional TV commercials are long gone. Today’s consumers are spending more time on streaming platforms, short-form video apps, and digital channels — meaning your dealership’s video strategy needs to follow the trends.
Did You Know?
- 61% of Americans have cut the cord, moving from cable or satellite TV to streaming-only services.
- 7 million+ auto shoppers live in streaming households.
- 92% of auto intenders visit YouTube at some point during their vehicle research process.
To stay competitive, your video marketing must align with these shifts in viewing habits, ensuring your dealership’s ads reach consumers where they actually spend time.
Introducing Automotive Video Powered by AutoQuity™
At L2TMedia, we leverage cutting-edge technology to ensure your video ads are seen by the right audience at the right time — maximizing your ad spend and driving meaningful engagement.
Our Strategic Partnerships
Through partnerships with industry leaders like Amazon, Meta, and YouTube, we amplify the reach and effectiveness of your video campaigns.
Key Benefits of AutoQuity-Powered Video Ads
Optimized ROI
AutoQuity’s advanced bidding algorithm analyzes real-time data signals, online behaviors, and historical performance to maximize every advertising dollar — driving both video views and high-quality leads (TrueLeads).
Precision Targeting
By combining first-party dealership data, via AudiencePro, with robust third-party data, we ensure your video ads reach the shoppers most likely to convert — whether they’re actively researching or just starting their car-buying journey.
Custom Creative That Reflects Your Inventory
We develop personalized video content that highlights your inventory and monthly incentives — all in engaging, professionally produced 15- to 30-second videos designed to grab attention.
Real-Time Performance Insights
Our always-on performance dashboard gives you full visibility into your campaign’s results, empowering you to adjust creative, targeting, and messaging based on real-time data.
Final Thoughts
Video marketing is no longer optional for dealerships looking to stand out in today’s crowded digital space. By leveraging the power of storytelling, emotional connection, and data-driven targeting, video ads can transform your marketing strategy — turning browsers into buyers and impressions into lasting relationships.
Unlock the Power of AutoQuityTM
Ready to enhance your dealership’s video strategy with game-changing technology? Contact L2TMedia to get started.