This week’s roundup of interesting SEM trends and industry news includes new data about online video ads, how to use SEO tactics to help drive conversions and an upcoming change to Facebook Messenger that will introduce ads to the platform. See What We’re Reading below!
The Marriage Between Conversion Optimization & SEO. Traffic is great, but it’s not the end goal. Winston Burton discusses how to use SEO tactics to help with conversion optimization. Click the image above to read the full article on Search Engine Land.
Facebook is King. Better Get on Board! Facebook is a social community with brands and storefronts, that holds a lot of power for businesses. Click the image above to read the full article on DealerRefresh.
Report: Ads Could Come To Facebook Messenger Within Months. Ads could be sent to users that businesses had prior contact with on Messenger. Click the image above to read the full article on Marketing Land.
Franchise SEO: For Masochists Only. Performing local search engine optimization for franchise locations can be a real pain. Andrew Shotland explorers some common issues for local search marketers, as well as solutions. Click the image above to read the full article on Search Engine Land.
New Forrester Report: Why Click-To-Call Is The Way To Do Mobile. Consumers are using mobile to search, click and swipe, but they’re also using their phones to have conversations. Click the image above to read the full article on Invoca Blog.
New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales. New research shows that YouTube not only drives brand metrics, but also boosts potential for positive return on ad spend. Click the image above to read the full article on Think With Google.
Today’s Kids Like Toyota, So Who Needs Scion? Toyota has made itself more appealing to youth, and today’s young car buyers have developed a taste for the brand. Click the image above to read the full article on Wards Auto.
Search engine bias: an analysis from the index. Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems. Click the image above to read the full article on Search Engine Watch.