Successful SEO programs require content that supports the entire buy cycle. Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Click on the above image to read the full article on Search Engine Land.

Google to fix bug where small sitelinks don’t show up in the search results. Google says they now have fixed the bug. Click on the above image to read the full article on Search Engine Land.

Facebook wants to start selling TV ads — on TVs — via Apple TV and Roku boxes. Facebook is moving another step closer to getting its hands on TV ad budgets. Click on the above image to read the full article on Search Engine Land.

Google begins mobile-first indexing, using mobile content for all search rankings. While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. Click on the above image to read the full article on Search Engine Land.

FAQ: All about the Google mobile-first index. Here’s everything we know about the Google mobile-first index. Click on the above image to read the full article on Search Engine Land.

9 hard truths about links. Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Click on the above image to read the full article on Search Engine Land.