With the clock ticking on federal and state incentives for electric vehicles, shoppers are feeling the pressure to buy now before the savings disappear. Starting September 30, 2025, EV tax credits will no longer apply to purchased or leased vehicles. That deadline creates a short window of opportunity for both customers and dealers.
This moment is critical. Shoppers are actively searching, comparing, and ready to act, but they won’t wait around. Now is the time to double down on your EV marketing strategy, reach in-market buyers, and move inventory quickly.
How Are Shoppers Preparing to Purchase?
Shoppers are confirming eligibility and special financing online, whether through local dealerships or manufacturer websites. Common searches include deadline-specific queries like ‘EV cars that qualify for tax credit 2025’; vehicle-specific ones like ‘Chevy Bolt tax credit eligibility’; financially motivated queries such as ‘Best EV lease deals’; and local searches like ‘Buy electric car with rebate in [city/state].’
These searches show that shoppers are not casually browsing — they’re actively hunting for deals, eligibility info, and inventory. Dealers who use tools like our AudiencePro Customer Data Platform (CDP) can build targeted campaigns around these urgent queries and reach buyers with specific messaging.
Here’s a sample multi-channel campaign dealers can run to capture EV shoppers before incentives expire:
Example EV Incentive Countdown Campaign:
| Channel | Targeting | Messaging Example | Goal |
| Google Search | Shoppers searching “EV tax credits ending,” “best EV deals near me” | “Final Weeks to Save $7,500 on EVs — Incentives End Sept. 30th” | Capture high-intent buyers |
| Display & YouTube | Retarget website visitors + EV intenders | Countdown creative: “Time Is Running Out — Claim Your EV Incentives” | Drive awareness & urgency |
| Facebook/Instagram | In-market auto shoppers + lookalike audiences | Carousel ads: “Eligible EVs Ready Now. Save Before Sept. 30.” | Showcase inventory & deals |
| Email + 1:1 Messaging (AudienceID) | Past leads + EV page visitors | Subject: “Don’t Miss Out on EV Incentives — Only 30 Days Left” | Re-engage warm leads & push test drives |
| AudiencePro CDP | Unified dealership + marketing data | Personalized segments: EV intenders, lease expiring soon | Convert leads to sales by matching buyers with eligible EVs |
The Results Dealers Can Expect
Dealers who lean into urgency-driven campaigns like this see measurable results. On average, L2T partners have seen a 9.4% engagement rate increase with AudiencePro, with some dealers achieving even greater gains. For example, one Chevy dealer in Las Vegas achieved a 26% year-over-year sales increase after applying EV-intent audiences.
The Technology Driving These Results
Behind the scenes, L2T’s proprietary platforms maximize ROI at every step of the campaign.
AutoQuityTM optimizes bids, budgets, and messaging across channels while tracking campaign performance down to the VIN level. AudiencePro unlocks your customer data, creating smart segments that identify high-intent EV shoppers and activate them with strategic messaging.
Together, these tools give dealers a clear advantage: every marketing dollar is maximized, every opportunity tracked, and every campaign tied directly to sales.
Don’t Miss the Moment
With EV incentives set to expire on September 30, 2025, now is the time to act. Dealers who embrace data-driven campaigns and leverage L2T’s technology will be positioned to capture motivated shoppers before the deadline closes.
👉 Partner with L2T today to turn urgency into sales and get eligible EVs off your lot before the deadline hits.