Welcome to L2T’s Interactive Career Leveling Guide Homepage!
Career-leveling guides are an effective tool to understand the team structures of each department, roles available in each department, job responsibilities and experience levels. Career-leveling guides are a transparent resource to help you grow and build your career path here at L2T.
So, take a closer look! Leveling guides help you understand your role responsibilities and expectations, identify your strengths, areas of development where you require more coaching. This is a tool and resource to help facilitate an open discussion about your career goals at L2T with your manager.
Digital Media Team
The Digital Team creates campaigns for our dealers to target new and used car shoppers as well as those in-market for vehicle service using paid search and related channels. The team builds, launches, and optimizes paid search campaigns to drive traffic, vehicle views and conversions.
The SEO Team performs the optimizations and SEO work that drive organic traffic growth to our dealers’ websites. Team members add new pages to dealer sites, research keyword trends, perform competitive analysis, build back-links, claim and validate local citations along with other SEO optimizations.
Earned Media Team
The Earned Media team handles all organic social postings / responses, responds to reviews across multiple review platforms and manages onsite offers as well as push marketing campaigns for our dealers. Team members craft reviews, create engaging dealership social content and offer content to extend a dealer’s reach to in-market shoppers.
The Creative Team handles setting up paid display ads, creating images for paid social ads and website sliders. Along with designing eye-catching ads, the team enforces OEM guidelines to ensure materials are compliant. The team assists marketing and HR by designing L2T branded materials and marketing collateral.
The Finance Team is responsible for contracts, billing, collections, financial reporting, payroll, expense reimbursement and commissions. Finance members review contracts for rate card consistency, approve and establish budgets, ensure customer payments and provide financial reports and analysis for management.
Programmatic Media Team
The Programmatic Media team creates paid campaigns for our dealers focusing on channels outside of paid search and social media, targeting in-market car shoppers or in-market for vehicle service. The core programmatic channels include display, video, and CTV/OTT. This team builds and launches campaigns to drive reach, awareness, traffic, vehicle views and conversions.