Ad Ops and Compliance Team Overview

Feel free to slide or navigate through the different roles in the below Ad Ops and Compliance Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Associate



  • None

  • 1 year of experience

  • •Google Products: Google Ad Network, Google Analytics & Google Tag Manager
    •Microsoft Ads
    •Facebook
    •Paid Search, Display, Video & Paid Social
    •Excel
    •JIRA or ticketing experience

  • •Well organized
    •Customer-centric mindset
    •Analyze data & spot trends
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Time management skills
    •Hit deadlines
    •Self-motivated, critical thinker
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Implement applicable tracking codes on all required products
    •Resolve tracking issues that surface from tickets or internal reporting
    •Pull & analyze reports
    •Communicate with 3rd parties to resolve issues
    •Conduct internal audits
    •Prepare & submit co-op documents
    •Monitor status of co-op documents submissions
    •Deliver all monthly reports to partners on time
    •Shadow CST on month-end calls

  • Specialist



  • None

  • •1-2 years of experience

  • Mastery of Associate Level
    •Cross-train in complementary roles
    •Google Ads Certified

  • Mastery of all Soft Skills at Associate Level
    •Exemplary communication skills
    •Analyze product performance
    •Translate technical information into customer facing language
    •Communicate to clients with command
    •Propose mutually beneficial business solutions
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with Product, Sales & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture
    •Prioritization of work

  • Mastery of all Role Requirements at Associate Level
    •Data analytics: interpreting/analyzing results/conducting audits
    •Support associate level team members
    •Cross-train in area of focus within your product
    •Responsible for delivery of co-op reimbursement
    •Ability to read and understand OEM compliance documents
    •Ability to dispute compliance infractions/declined co-op submissions
    •Troubleshoot issues with automated OEM partner data feeds
    •Resolve JIRA ticket within SLA

  • Senior Specialist



  • One to Two

  • •2-4 years of experience

  • Mastery of Specialist Level
    •Support manager with process improvements
    •Understand internal technical processes and anticipate workarounds
    •Act as SME for Google Analytics, Google tag manager, and compliance portals
    •Support Supervisor and Manager level with training
    •Participate in operational efficiency dev process

  • Mastery of all Soft Skills at Specialist level
    •Write & present materials to internal & external audiences
    •Support Manager and Supervisor with major company and industry-wide product presentations
    •People management
    •Develop collaborative working relationships
    •Improve employee experience

  • Mastery of all Role Requirements at Specialist Level
    •Digest and share data on industry trends
    •Manage and support key accounts
    •Act as a software partner
    •Understand and analyze KPIs
    •Support specialist level team members
    •Support Manager and Supervisor with onboarding and training of new hires
    •People management
    •Provide input on future OEM partnership RFPs
    •Support the creation and training of new SOPs
    •Write and present Insights Bulletins
    •Support the vetting of new software applications

  • Supervisor



  • Two to Four

  • •4+ years in digital advertising
    •1-2 years managing direct reports

  • Mastery of Senior Specialist Level
    •Act as software partner lead for key relationships
    •Ensure training and processes are documented and communicated
    •Support manager with vetting of new software applications
    Proven track record of flawless execution & attention to detail

  • Mastery of all Soft Skills at Senior Specialist level
    •Advanced communication skills
    •Comfortably present to EMT
    •Advanced customer-centric mindset
    •Support manager with process improvements & increase operational efficiencies, product quality, & performance
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Evaluate vendor partners
    •Remove roadblocks for team members
    •Work well with supervisors of other departments
    •Navigate difficult conversations with OEM partners & compliance departments
    •Design companywide processes, train and monitor compliance

  • Mastery of all Role Requirements at Senior Specialist Level
    •Manage SOP’s utilization
    •Support Manager with improvements to department KPIs
    •Support Manager with budget & financial analysis
    •Develop strategic recommendations
    •Understand L2T mission/vision & how they impact profitability
    •Solve and develop solutions for complex tech problems
    •Support Manager with department budgeting and team design

  • Manager



  • Four or More

  • •5+ years in digital advertising
    •3+ years of management experience

  • Mastery of Application/Technical Aptitude at Supervisor Level
    •Lead & own all product processes
    •Improve process efficiencies, product quality
    •Own all partner relationships
    •Lead all product software investment initiatives
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team
    •Effectively present to key customers, at all company meetings, or at trade shows

  • Mastery of all Role Requirements at Supervisor Level
    •Compile reports for management meetings
    •Coordinate with supervisor on KPIs
    •Own and manage budgets
    •Create and coach high-performing team
    •Own partner relationships
    •Set department goals
    •Develop effective presentation materials
    •Participate in client meetings
    •Workforce planning / management
    •Keep other departments abreast of industry updates
    •Monitor department-wide Jira activity to ensure accurate and timely responses across the team
AdOps Compliance