Ad Ops and Compliance Team Overview

Feel free to slide or navigate through the different roles in the below Ad Ops and Compliance Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Associate



  • None

  • 1 year of experience

  • •Google Products: Google Ad Network, Google Analytics & Google Tag Manager
    •Bing Ads
    •Facebook
    •Paid Search, Display, Video & Mobile
    •Excel
    •JIRA or ticketing experience

  • •Command (Present with confidence and authority both internally and externally)
    •Well organized & confident communications skills
    •Customer-centric mindset
    •Analyze data & spot trends
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Time management skills
    •Collaborate & problem-solve cross-functionally
    •Hit deadlines & improve department efficiencies
    •Self-motivated, critical thinker
    •Understands the big picture
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Complete Google, Facebook and Microsoft training
    •Pull & analyze reports
    •Communicate with 3rd parties (web providers, OEM partners) to resolve issues
    •Conduct internal audits
    •Prepare & submit co-op documents
    •Monitor status of co-ops documents
    •Deliver all monthly reports to partners
    •Shadow CST on month-end calls

  • Specialist



  • None

  • •1-2 years of experience
    •1-2 years in digital advertising

  • Mastery of Associate Level
    •Cross-train in complementary roles
    •Support Supervisor and Manager level with training and testing
    •Google Ad Certified

  • Mastery of all Soft Skills at Associate Level
    •Exemplary written & communication skills
    •Translate technical aspects to customer facing language
    •Communicates to clients with command
    •Propose mutually beneficial business solutions
    •Attention to detail & committed to producing high quality work
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with product & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture

  • Mastery of all Role Requirements at Associate Level
    •Data analytics: interpreting/analyzing results/conducting audits
    •Support associate level team members
    •Cross-train in area of focus within your product
    •Responsible for delivery of product & co-op reimbursement
    •Able to read and understand OEM compliance documents
    •Able to dispute compliance infractions/declined co-op submissions
    •Troubleshoot issues with automated OEM partner data feeds
    •Resolve JIRA ticket within SLAs.

  • Senior Specialist



  • One to Two

  • •2-4 years of experience
    •2-4 years in digital advertising

  • Mastery of Specialist Level
    •Support manager with process improvements and quality
    •Understand internal technical processes and anticipate workarounds

  • Mastery of all Soft Skills at Specialist level
    •Write & present materials to internal & external audiences
    •Lead major company and industry-wide product presentations
    •Comfortably present to EMT
    •Commit to customer-centric mindset
    •Navigate difficult conversations with OEM partner & compliance regarding changes
    •Design companywide processes, train and monitor
    •Develop collaborative working relationships across departments

  • Mastery of all Role Requirements at Specialist Level
    •Manage relationship with OEMs
    •Digest & share data on industry trends
    •Partner with development team to write stories, define criteria & review product prior to development
    •Act as a software partner
    •Communicate and escalate information if necessary
    •Support specialist level team members
    •Onboard and train new hires
    •People management
    •Provide input on future OEM partnership RFPs
    •Collaborate with peers to solve client issues or client requests.
    •Vet new software applications.

  • Supervisor



  • One to Three

  • •4-6 years of experience
    •2-4 years in communication, digital advertising
    •2-3 years of experience with critical platforms

  • Mastery of Senior Specialist Level
    •Proven track record of flawless execution & attention to detail

  • Mastery of all Soft Skills at Senior Specialist level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Identify downstream effect of company changes to processes
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Evaluate vendor partners
    •Remove roadblocks for team members
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at Senior Specialist Level
    •Manage SOP’s utilization
    •Perform budget & financial analysis
    •Develop strategic recommendations
    •Understand L2T mission/vision & how they impact profitability
    •Solve and develop solutions for complex tech problems
    •People Management
    •Support Manager(s) with department budgeting and team design
    •Able to compile & complete large group presentations to the EMT

  • Manager



  • Four or More

  • •5+ years of experience
    •3-5 years in digital advertising
    •3 years of management experience
    •3 years of experience with critical platforms

  • Mastery of Application/Technical Aptitude at Supervisor Level
    •Lead & own all product processes
    •Improve process efficiencies, product quality and campaign performance

  • Mastery of all Soft Skills at Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Prioritization of work
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at Supervisor Level
    •Coordinate with supervisor on KPI’s
    •Own & manage budgets
    •Workforce planning & management
    •Create and coach a high-performing team
    •Set department goals
    •Participate in client meetings to support CST
    •Own partner relationships
    •Lead all product software initiatives
    •Adept and business case writing
AdOps Compliance