Creative Team Overview

Feel free to slide or navigate through the different roles in the below Creative Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Production Designer



  • None

  • •Illustrator
    •InDesign
    •Photoshop
    •Adobe Acrobat
    •Bannersnack
    •JIRA
    •OEM portals & brand style guides

  • •Well organized & confident communications skills
    •Customer-centric mindset
    •Analyze data & spot trends
    •Understand the automotive landscape
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Time management skills
    •Leverage OEM sites & resources
    •Hit deadlines & improve department efficiencies
    •Self-motivated, critical thinker
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Able to design Display & Paid social ads that adhere to the creative brief, OEM & Google ad requirements
    •Able to design website sliders
    •Maintain organized structure of creative assets

  • Designer



  • None

  • •1-2 years of experience
    •1-2 years of experience in design

  • Mastery of Production Designer Level
    •Support Supervisor and Manager level with training and testing
    •Understand Display & Paid Social KPIs
    •Understand how Display & Paid Social ads are served
    •Pardot

  • Mastery of all Soft Skills at Production Designer Level
    •Exemplary written & communication skills
    •Propose mutually beneficial business solutions
    •Attention to detail & committed to producing high quality work
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with product & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture

  • Mastery of all Role Requirements at Production Designer Level
    •Understand the competitive landscape across the market (Tier I, II, III)
    •Offer insight/ideas for how L2T can capitalize on industry trends
    •Support Production Designer as a product and platform resource
    •Develop expertise in your focus area within the team
    •Design assets to be used in Pardot email marketing campaigns
    •Make updates to the L2T company website
    •Ensure all JIRA tickets are completed within their SLA

  • Senior Designer



  • Zero to Two

  • •2-5 years of experience
    •2-5 years in digital advertising

  • Mastery of Designer Level
    •Understand customer (internal/external) needs & collaborate on requests
    •Track record of execution & attention to detail

  • Mastery of all Soft Skills at Designer level
    •Write & present materials to internal & external audiences
    •Lead major company and industry-wide product presentations
    •Comfortably present to EMT
    •Commit to customer-centric mindset
    •Improve employee experience

  • Mastery of all Role Requirements at Designer Level
    •QA creative production and escalate information if needed
    •Onboard and train new hires
    •Support Designers as a product and platform resource
    •Collaborate cross-functionally with marketing on projects
    •Gain insight & ideas from marketing initiatives
    •People management

  • Designer Supervisor



  • Zero to Two

  • •3-6 years of experience
    •2-4 years in digital advertising
    •2-3 years of experience with critical platforms (Illustrator, InDesign, Photoshop, Adobe Acrobat)


  • Mastery of Senior Designer Level
    •Able to solve complex technical problems & develop solutions
    •Proven track record of flawless execution & attention to detail

  • Mastery of all Soft Skills at Senior Designer level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Collaborate with marketing & provide input on content & design
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at Senior Designer Level
    •Manage SOP’s utilization
    •Understand L2T mission/vision & how they impact profitability
    •Solve and develop solutions for complex tech problems
    •People Management
    •Support Manager(s) with department budgeting and team design
    •Vet new software applications

  • Design Manager



  • One to Three

  • •5+ years of experience
    •3-5 years in digital advertising
    •3 years of management experience
    •3 years of experience with critical platforms (Illustrator, InDesign, Photoshop, Adobe Acrobat)


  • Mastery of Application/Technical Aptitude at Supervisor Level
    •Lead & own all product processes
    •Improve process efficiencies, product quality and campaign performance
    •Experience with UX/UI & able to design wireframes

  • Mastery of all Soft Skills at Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Prioritization of work
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at Supervisor Level
    •Coordinate with supervisor on KPI’s
    •Own & manage budgets
    •Workforce planning & management
    •Create and coach a high-performing team
    •Set department goals
    •Own partner relationships
    •Support Supervisor as a product & platform resource
    •Ensure Creative team is trained and delivering against OEM requirements
    •Collaborate with Marketing

  • Senior Design Manager



  • Two to Four

  • •7+ years of experience
    •4-6 years in digital advertising
    •4 years of management experience
    •4 years of experience with critical platforms (Illustrator, InDesign, Photoshop, Adobe Acrobat)


  • Mastery of Application/Technical Aptitude at Manager Level
    •Leverage advance Pardot features to support marketing
    •Create WordPress sites & troubleshoot issues
    •Advanced understanding of JIRA
    •Develop & maintain new product processes

  • Mastery of all Soft Skills at Manager level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Able to join client or prospect meetings
    •Manage creative resources
    •Lead team on on-going trainings
    •Perform gap analysis & develop plans
    •Emotional intelligence
    •Consistent motivator

  • Mastery of all Role Requirements at Manager Level
    •Keeps abreast of design & digital marketing trends
    •Leads brainstorming sessions
    •Develops business cases for investment opportunities
    •Provided input for annual budget planning
    •Understanding of the L2T budget & develops & reports on KPIs
    •Oversee SOPs & ensure used
    •Participate in vendor meetings to drive product innovation
    •Be a champion of L2T’s core values & company goals
Creative