Digital Media Team Overview

Feel free to slide or navigate through the different roles in the below Digital Media Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Digital Media Associate



  • None

  • 1 year of experience

  • •Google Certifications Required
    •Google Products: Ad Network, GMB, Analytics, Google Docs, YouTube
    •Microsoft Bing Ads
    •Microsoft Office Suite: Excel, PowerPoint
    •JIRA or ticketing experience

  • • Command (Present with confidence and authority both internally and externally)
    •Well organized & confident communications skills
    •Customer-centric mindset
    •Analyze product performance
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Time management skills
    •Collaborate & problem-solve cross-functionally
    •Hit deadlines & improve department efficiencies
    •Self-motivated, critical thinker
    •Understands the big picture
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Complete Google, Facebook and Microsoft training
    •Pull and analyze reports
    •Optimize and report on KPIs with true product understanding
    •Identify market and product trends

  • Digital Media Specialist



  • None

  • 1-2 years of experience

  • Mastery of Digital Media Associate Level
    •Cross-train in complementary roles
    •Support Supervisor and Manager level with training and testing

  • Mastery of all Soft Skills at Digital Media Associate Level
    •Exemplary written & communication skills
    •Translate technical aspects to customer facing language
    •Communicates to clients with command
    •Propose mutually beneficial business solutions
    •Attention to detail & committed to producing high quality work
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with product & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture

  • Mastery of all Role Requirements at Digital Media Associate Level
    •Responsible for successful product delivery
    •Support associate level team members
    •Analyze and interpret data and analytics
    •Conduct audits for clients
    •Cross-train in area of focus within your product

  • Digital Media Senior Specialist



  • One to Two

  • •3+ years of experience
    •3+ years in digital advertising

  • Mastery of Digital Media Specialist Level
    •Support manager with process improvements and quality
    •Understand internal technical processes and anticipate workarounds
    •Act as a software partner for select relationships
    •Review client goals and provide recommendations

  • Mastery of all Soft Skills at Digital Media Specialist level
    •Write & present materials to internal & external audiences
    •Lead major company and industry-wide product presentations
    •Comfortably present to EMT
    •Commit to customer-centric mindset
    •Provide positive & compelling product performance examples for marketing
    •People management
    •Partner with development team to write stories, define criteria & review product prior to development
    •Develop collaborative working relationships across departments
    •Improve employee experience

  • Mastery of all Role Requirements at Digital Media Specialist Level
    •Manage relationship with OEMs
    •Manage and support key accounts
    •Understand and analyze KPIs
    •Communicate and escalate information if necessary
    •Support specialist level team members
    •Onboard and train new hires
    •Collaborate with peers to solve client issues or client requests.

  • Digital Media Supervisor



  • One to Five

  • •4-6 years of experience
    •4+ years in digital marketing
    •2-3 years of experience with critical platforms

  • Mastery of Senior Digital Media Specialist Level
    •Act as a software partner lead for key relationships.
    •Ensure training and processes are documented and communicated
    •Vet and compare new software applications for business case development.

  • Mastery of all Soft Skills at Senior Digital Media Specialist level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Support manager with process improvements & increase operational efficiencies, product quality & performance
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Remove roadblocks for team members
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at Senior Digital Media Specialist Level
    •Manage SOP’s utilization
    •Improve department KPIs
    •Perform budget & financial analysis
    •Develop strategic recommendations
    •Understand L2T mission/vision & how they impact profitability
    •Solve and develop solutions for complex tech problems
    •People Management
    •Support Manager(s) with department budgeting and team design

  • Digital Media Manager



  • Four or More

  • •5+ years of experience
    •3-5 years in digital advertising
    •3 years of management experience
    •3 years of experience with critical platforms

  • Mastery of Application/Technical Aptitude at Digital Media Supervisor Level
    •Lead & own all product processes
    •Solve complex technical problems and find solutions
    •Own all partner relationships
    •Lead all product software investment initiatives
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at Digital Media Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Prioritization of work
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at Digital Media Supervisor Level
    •Oversee SOPs
    •Compile reports for management meetings
    •Coordinate with supervisor on KPI’s
    •Set department goals
    •Develop effective presentation materials
    •Participate in client meetings
    •Workforce planning / management

  • Digital Media Senior Manager



  • Four or More

  • •7+ years of experience
    •4-6 years in digital advertising
    •4 years of management experience
    •4 years of experience with critical platforms

    •Experience with first-party audiences
    •Proficient within DSPs to run Video & Display
    •Proficient in Office Suite

  • Mastery of Application/Technical Aptitude at Digital Media Manager Level
    •Development and maintenance of new products
    •Leads team trainings
    •Solve complex technical problems and find solutions
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at Digital Media Manager level
    •Join client or prospect calls or meetings
    •Perform continuous gap analyses and develop gap plans
    •Prioritization of work
    •Attention to detail and QA

  • Mastery of all Role Requirements at Digital Media Supervisor Level
    •Own and manage department budgets
    •Coordinate on department KPI’s, & deliver metrics
    •Compile monthly reports for management meetings
    •Workforce planning / management with finance and supervisor
    •Participate in client and prospect meetings
    •Participate in vendor meetings/calls

  • Digital Media Associate Director



  • Four or More

  • •10+ years of experience
    •7-10 years in digital advertising
    •4 years of management experience
    •5-6 years of experience with critical platforms

    •Experience with first-party audiences
    •Proficient within DSPs to run Video & Display
    •Proficient in Office Suite
    •Recognized expertise in developing strategic creative solutions for clients

  • Mastery of Application/Technical Aptitude at Digital Media Senior Manager Level
    •Development and maintenance of new products
    •Adept at feature, benefit analysis to support investment
    •Extract insights from large amounts of information
    •Lead all product software investment
    •Understand standard approaches to data analytics, implementation, development and platform integration

  • Mastery of all Soft Skills at Digital Media Senior Manager level
    •Confident & polished presentation skills
    •Support training on customer-first initiatives
    •Own and lead the vision for product processes and procedures
    •Oversee workflow for product execution
    •Provide clear creative direction to motivate cross functional teams
    •Looks for process improvements to increase efficiency

  • Mastery of all Role Requirements at Digital Media Senior Manager level
    •Cross-channel planning and digital media buying
    •Participation in brainstorms for clients
    •Set annual and short-term department goals
    •Provide quarterly recommendations to share with the EMT
    •Develop annual team budget
    •Budget reforecasting
    •Participate in vendor meetings / calls

  • Digital Media Director



  • Four or More

  • •12+ years of experience
    •10+ years in digital advertising
    •5+ years of management experience
    •6-8 years of experience with critical platforms

    •Experience with first-party audiences
    •Proficient within DSPs to run Video & Display
    •Proficient in Office Suite
    •Recognized expertise in developing strategic creative solutions for clients

  • Mastery of Application/Technical Aptitude at Digital Media Associate Director Level
    •Owns and leads vision on product processes
    •Strong cross-channel planning and buying
    •Deliver against functional responsibilities
    •Give direction to the media services, platform, and capability resources
    •Develop a management and measurement framework
    •Subject matter expert

  • Mastery of all Soft Skills at Digital Media Associate Director level
    •Confident consultative messaging to senior leaders
    •Coaching and staff accountability
    •Able to self-manage

  • Mastery of all Role Requirements at Digital Media Associate Director level
    •Communicate with senior management on client opportunities or risks and other key
    •Prepare and present annual financial plans and HR plans
    •Set annual & short-term department goals
    •Collaborate with Product Development and Sales
    •Manage and grow product innovation

  • VP, Digital Strategy and Products



  • Four or More

  • •18+ years of experience
    •10+ years in digital advertising
    •15+ years of experience in communications, digital advertising
    •10+ years of supervisory experience
    •10+ years of experience with critical platforms

    •Exceptional user of Microsoft Office suite

  • Mastery of Application/Technical Aptitude at Director Level
    •Exceptional acumen of operational platform
    •Exceptional New Product Development and Business Case Analysis
    •Owner and new product leader for new technologies

  • Mastery of all Soft Skills at Director level
    •Executive Team Member owning and communicating L2T Products and Strategy
    •Deep understanding of product challenges and opportunities thought internal and external interactions

  • Mastery of all Role Requirements at Director level
    •Leads the vision on products to drive optimal performance
    •Develops office L2T POV and response to competition
    •Drives automation opportunities
    •Leads all financial planning for Product
Digital Media