Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!
 

What are the top performance metrics for display and video?

 
When it comes to measuring the performance of display and video campaigns, click-thru-rate (CTR) is not the end-all-be-all. There are many other metrics our specialists can look at, and many questions they can ask themselves, to determine how these campaigns are performing.
 

• Did branded search increase after display and/or video campaigns were implemented?
• Did direct traffic to the site increase after display and/or video campaigns were implemented?
• Did cost per new visitor decrease?
• Did page views increase after display and/or video campaigns were implemented?
• Did leads increase or CPL decrease after display and/or video campaigns were implemented?

 
Exploring these other metrics allows our specialists to really delve into how campaigns are working and gives a better picture of what impact any changes have on our dealer’s traffic.
 
Do you have questions for our experts? Ask here!